Bernstein sees GenAI driving multi-billion-dollar cybersecurity market by 2030

Published 24/11/2025, 14:44
© Kfir Sivan, Palo Alto Networks PR

Investing.com - Bernstein has identified Generative AI (GenAI) as the next major catalyst for cybersecurity growth, potentially creating a market opportunity exceeding $6 billion by 2030, according to a new research report. This emerging trend comes as the broader cybersecurity sector continues to attract significant investor attention amid growing digital threats.

The firm projects this emerging sector will grow at approximately 120% CAGR over the coming years, following historical patterns where new technologies like the internet and cloud computing created substantial security challenges and opportunities for vendors to address them.

Bernstein categorizes the GenAI security market into three key segments: Runtime Security (including AI security posture management and detection/response), Identity Security (crucial for agent security), and Data Security—each representing significant standalone opportunities.

Among publicly traded companies, Bernstein identifies Palo Alto Networks (NASDAQ:PANW) as best positioned to capitalize on this trend, with CrowdStrike (NASDAQ:CRWD) also highlighted as a leader. Both companies have moved quickly through organic development and acquisitions to establish broad functionality across all three problem areas. Investors looking for detailed financial analysis on these cybersecurity leaders can access comprehensive InvestingPro Research Reports, which provide key metrics, Fair Value estimates, and expert insights on over 1,400 US equities, including major cybersecurity players.

The report notes significant activity in this space already, with six security vendors making acquisitions since May 2023, spending over $1.4 billion collectively, while venture capital firms have deployed more than $800 million backing AI security startups that could capture substantial market share. As this sector evolves rapidly, InvestingPro portfolio ideas and sector analysis can help investors identify emerging opportunities in the cybersecurity landscape before they reach mainstream attention.

In other recent news, SailPoint Technologies Holdings is preparing for its third-quarter earnings report, with TD Cowen maintaining a Buy rating and a $30 price target, anticipating the company will surpass its guidance of $49 million in net new annual recurring revenue. Berenberg has initiated coverage on SailPoint with a Buy rating and a price target of $31.70, citing the company’s strategic position in security, data, and identity as reasons for its positive outlook. Baird has also initiated coverage with an Outperform rating, setting a price target of $26.00, highlighting SailPoint’s robust identity governance platform amid rising identity threats. Mizuho has reiterated its Neutral rating and a $25.00 price target after meetings with company executives, who emphasized the expanding identity security platform. Truist Securities continues to support SailPoint with a Buy rating and a $29.00 price target, noting the company’s recent product launches at its Navigate user conference, including Agent Identity Security and an enhanced Atlas Enterprise platform.

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