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Investing.com - Morgan Stanley has raised its price target on Bilibili (NASDAQ:BILI) to $23.00 from $22.00 while maintaining an Equalweight rating on the Chinese video platform. The stock has shown remarkable momentum, gaining over 12% in the past week and nearly 50% year-to-date, according to InvestingPro data.
The price target increase represents a 5% upward adjustment, according to Morgan Stanley, which attributed the change to rolling forward its discounted cash flow (DCF) valuation by three months to June 2026. The stock currently trades at a significant premium with a P/E ratio of 369, while maintaining a strong financial health score of "GREAT" based on InvestingPro’s comprehensive analysis.
Morgan Stanley’s analyst team, led by Yang Liu, kept their estimates for the company unchanged despite the price target adjustment.
The investment bank also updated its bull case value for Bilibili, raising it by 3% to $30 for the same reason of extending the valuation timeframe.
Morgan Stanley’s bear case value for Bilibili stock remained unchanged due to rounding, according to the research note.
In other recent news, Bilibili reported its second-quarter results for 2025, with earnings per share of $1.29, surpassing analysts’ forecast of $1.20. The company achieved a revenue of $7.34 billion, slightly above the expected $7.33 billion, marking a 20% year-over-year growth driven by strong performances in gaming and advertising segments. Despite these positive results, several firms adjusted their price targets for Bilibili. Benchmark lowered its price target to $28.00 from $30.00, citing the company’s gaming outlook, while maintaining a Buy rating. Similarly, Jefferies reduced its price target to $28.00 from $29.00, noting that non-GAAP operating profit exceeded forecasts due to lower sales and marketing expenses. On the other hand, Barclays raised its price target to $28.00 from $25.00, highlighting Bilibili’s success in unlocking advertising value and expanding margins. Barclays also noted that the advertising segment maintained a growth rate of 20% or higher each quarter since early 2023. These recent developments reflect varied analyst perspectives on Bilibili’s performance and potential.
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