Bilibili stock price target raised to $29 from $28 at Benchmark

Published 14/11/2025, 16:44
Bilibili stock price target raised to $29 from $28 at Benchmark

Investing.com - Benchmark raised its price target on Bilibili (NASDAQ:BILI) to $29.00 from $28.00 on Friday, while maintaining a Buy rating on the stock. Currently trading at $26.59, the company boasts a market capitalization of $11 billion and has seen its shares surge 42% over the past six months, according to InvestingPro data.

The firm cited Bilibili’s strengthened growth outlook, particularly in advertising and gaming segments, despite third-quarter growth largely aligning with expectations. The company has demonstrated solid revenue growth of nearly 17% over the last twelve months, with analysts forecasting 12% growth for fiscal year 2025.

Benchmark highlighted the company’s unique content ecosystem as a driver for both short-term conversions and long-term brand building, along with its ability to leverage AI-driven improvements in ad targeting, creative generation, and operational efficiency. As a prominent player in the Interactive Media & Services industry, Bilibili has maintained profitability over the last twelve months with positive earnings per share of $0.25.

The firm noted that the success of Bilibili’s in-house game "Escape from Duckov" demonstrates the company’s capability to develop games appealing to new generations of gamers, addressing market concerns following what Benchmark referred to as the "San Mou drawdown." InvestingPro analysis shows the company’s strong financial position, with more cash than debt on its balance sheet and liquid assets exceeding short-term obligations.

Based on improving ad monetization and increased visibility into Bilibili’s gaming outlook, Benchmark raised its FY25/FY26 growth projections, adjusting its price target to reflect this positive outlook. With EPS forecast at $0.87 for FY2025 and a consensus analyst recommendation of 1.42 (Strong Buy), InvestingPro data indicates approximately 12% upside potential based on analyst targets.

In other recent news, Bilibili Inc. reported its third-quarter earnings for 2025, which did not meet analyst expectations. The company posted an earnings per share (EPS) of $1.29, below the anticipated $1.46, marking an 11.64% negative surprise. Revenue also fell short, coming in at $7.34 billion compared to the forecasted $7.65 billion, a 4.05% shortfall. Despite the earnings miss, Morgan Stanley raised its price target for Bilibili to $25.00 from $23.00, maintaining an Equalweight rating. This adjustment was based on Bilibili’s profit performance, which exceeded analyst expectations according to Morgan Stanley’s research note. These developments reflect the varied perspectives on Bilibili’s financial health and future prospects.

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