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On Tuesday, Bernstein analysts adjusted their outlook on Block Inc. (NYSE:SQ), reducing the price target from $100 to $85, while maintaining an Outperform rating. The firm highlighted several potential growth drivers for Block in 2025, including an acceleration in Gross Payment Volume (GPV), substantial EBITDA growth due to efficiency gains, and a possible inclusion in the S&P index.
Despite concerns about the first quarter’s guidance, which was affected by factors such as the leap year, currency fluctuations, and year-over-year comparisons, Bernstein anticipates an increase in Square’s GPV. This optimism is based on three main factors: improved go-to-market investments with stable returns, recent product enhancements such as a unified app and better onboarding processes, and the development of new distribution channels through partnerships. The company’s strong financial health, rated as GOOD by InvestingPro, supports this positive outlook.
While some investors have been hesitant due to stagnating metrics around Cash App, including user growth, monetization rates, and inflows, Bernstein foresees a mid-teens growth in gross profit for 2025. This expectation is supported by the expansion of borrowing and commerce initiatives, such as integrating Afterpay with Cash Card, and the potential rise in users depositing paychecks, spurred by recent product updates. The company’s attractive P/E ratio of 11.61 and healthy current ratio of 2.33 suggest strong fundamental value.
Furthermore, Bernstein anticipates significant profitability improvements as Block continues to prioritize operational efficiency and optimize its workforce. This was evidenced by the company’s recent decision to lay off 931 employees in March 2025. The firm’s analysis suggests that these measures, along with the expected growth drivers, will contribute to Block’s financial performance in the upcoming year. For deeper insights into Block’s valuation and growth potential, including exclusive financial metrics and analyst forecasts, explore the comprehensive research available on InvestingPro.
In other recent news, Block Inc. has reported several key developments that may interest investors. CLSA analysts have upgraded Block’s stock to a High-Conviction Outperform, maintaining a price target of $112.00, citing growth initiatives and a strong value proposition during economic challenges. BMO Capital Markets continues to hold an Outperform rating with an $89.00 price target, noting potential cost savings from recent layoffs, which could enhance Block’s adjusted operating income by over 10% for 2025. Keefe, Bruyette & Woods also reaffirmed their Outperform rating with an $80.00 price target, highlighting the company’s focus on sales and marketing as a strategic move to boost customer acquisition and gross profit growth.
Additionally, KeyBanc Capital Markets adjusted Block’s price target from $115.00 to $85.00, maintaining an Overweight rating. This revision reflects a softer revenue outlook for small and medium-sized businesses, as indicated by their recent survey. Meanwhile, Block has launched a new merged brand, Cash App Afterpay, expanding its Pay-in-4 access to users. This integration combines Cash App’s wide user base with Afterpay’s Buy Now, Pay Later services, aiming to enhance the payment experience for both merchants and consumers. The collaboration is expected to drive growth for Cash App and increase the popularity of BNPL options in the U.S.
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