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Investing.com - BMO Capital raised its price target on Roblox Corp . (NYSE:RBLX) to $135.00 from $95.00 on Tuesday, while maintaining an Outperform rating on the stock. The gaming platform’s shares currently trade at $124.50, having surged over 115% year-to-date, with InvestingPro data showing significant momentum across multiple timeframes.
The significant price target increase follows BMO’s 30-plus page deep dive analysis of Roblox’s "Grow a Garden" experience, which has been setting new concurrent user records, reaching 21.9 million users on July 19.
BMO Capital analyst Brian Pitz raised the firm’s 2025 and 2026 bookings estimates by an additional 3.2% and 3.5%, respectively, following earlier increases of 2.5% and 6.0% for the same periods.
The analysis focused on Grow a Garden’s user monetization potential, with BMO expressing the view that the game can monetize engagement "as well, if not better, than other top Roblox experiences."
This price target revision represents a substantial 42% increase from BMO’s previous target, reflecting growing confidence in Roblox’s ability to capitalize on the success of its popular Grow a Garden experience.
In other recent news, Roblox Corporation has introduced a comprehensive suite of safety features aimed at providing teenagers with more control over their interactions on the platform. These new tools include "Trusted Connections," which allows users 13 and older to chat without filters, provided they complete an age verification process using video selfie technology. Additionally, Roblox has launched a licensing platform in partnership with Netflix (NASDAQ:NFLX), Lionsgate, Sega, and Kodansha to create experiences based on major franchises. In the realm of financial projections, Oppenheimer has maintained its Outperform rating for Roblox, with a price target of $125, citing potential booking upsides from the game Grow a Garden. The firm highlights the game’s momentum, driven by effective live operations and social media popularity. In corporate developments, Roblox has appointed Naveen Chopra as its new Chief Financial Officer, effective June 30, 2025. Chopra brings extensive experience from his previous roles at Paramount, Amazon (NASDAQ:AMZN), Pandora (OTC:PNDRY), and TiVo (NASDAQ:TIVO_old). These recent developments underscore Roblox’s ongoing efforts to expand its offerings and strengthen its leadership team.
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