BMO cuts Thor Industries stock target to $105 amid macro concerns

Published 06/03/2025, 15:02
BMO cuts Thor Industries stock target to $105 amid macro concerns

On Thursday, BMO Capital Markets adjusted its outlook on Thor Industries Inc. (NYSE: NYSE:THO), reducing the price target to $105 from $120, while continuing to endorse the stock with an Outperform rating. The revision follows Thor Industries’ second-quarter fiscal year 2025 earnings report, which fell short of market expectations, prompting the company to revise its full-year guidance downward. According to InvestingPro data, the stock has fallen 17% in the past week and is currently trading near its 52-week low of $78.88, suggesting significant market reaction to the news.

Thor Industries, a prominent player in the recreational vehicle (RV) market, experienced a challenging quarter, particularly in Europe and within its motorized segment. The company’s performance in these areas did not meet analyst forecasts, contributing to the overall earnings miss. Despite a positive start to the year for the RV industry, the earnings shortfall and the subsequent guidance cut have led to investor caution. Recent financial data from InvestingPro shows revenue declined 8.47% in the last twelve months, with gross profit margins at 14.21%, reflecting these operational challenges.

The lower-than-expected earnings and cautious outlook from Thor Industries are partly due to macroeconomic concerns. These concerns have exerted pressure on the company’s financial projections for the fiscal year 2025. BMO Capital’s analyst pointed out that while the demand for towable RVs was robust, the European market performed worse than anticipated.

In response to the earnings report and market conditions, BMO Capital has revised its estimates for Thor Industries. The firm acknowledges that the shift in consumer preference towards more affordable RV units may be positive for market share but notes that it could dilute average selling prices and profit margins.

Thor Industries’ recent guidance adjustment and the analyst’s commentary underscore the company’s current challenges and the broader economic factors influencing the RV industry. The new price target of $105 reflects these revised expectations and the potential headwinds facing the company. Despite current challenges, InvestingPro analysis indicates the stock is currently undervalued, with a 39-year track record of consistent dividend payments and strong liquidity position. InvestingPro subscribers have access to 12 additional key insights and a comprehensive Pro Research Report that provides deeper analysis of Thor Industries’ financial health and market position.

In other recent news, Thor Industries reported its fiscal second-quarter earnings, which missed analyst expectations, while revenue surpassed estimates. The company posted a loss of $0.01 per share against the anticipated earnings of $0.08 per share, while revenue reached $2.02 billion, exceeding the forecast of $1.97 billion. Thor Industries also revised its fiscal year 2025 guidance, lowering its expected earnings per share to between $3.30 and $4.00, down from the previous range of $4.00 to $5.00. Additionally, the company adjusted its consolidated net sales forecast to between $9.0 billion and $9.5 billion, a slight decrease from the earlier range of $9.0 billion to $9.8 billion.

Analysts have reacted to these developments with caution. KeyBanc Capital Markets maintained a Sector Weight rating, noting the company’s mixed financial results and revised outlook due to economic uncertainties. Truist Securities reduced its price target for Thor Industries from $110.00 to $90.00, maintaining a Hold rating, and expressed a cautious stance on the speed of earnings recovery. Despite the lower valuation at 7.5 times the estimated 2025 EBITDA, Truist suggested that a significant catalyst would be needed for a more optimistic view. These recent developments have prompted a reassessment of Thor Industries’ future earnings potential amid ongoing market challenges.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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