BofA upgrades Prada stock, sees Miu Miu driving sustainable luxury growth

Published 19/11/2024, 09:22
BofA upgrades Prada stock, sees Miu Miu driving sustainable luxury growth

On Tuesday, BofA Securities revised its stance on Prada (OTC:PRDSY) SpA (1913:HK) (OTC: PRDSY), elevating the stock from Neutral to Buy and increasing the price target to HK$65.00, up from the previous HK$60.00. The decision follows a recent conference where Prada's management showcased the company's potential for continued outperformance in the luxury market.

The analyst from BofA Securities highlighted the company's ability to establish its subsidiary brand, Miu Miu, as a significant player in the industry. The upgrade is backed by a projected 18% potential upside for Prada's shares, with an anticipated sustainable growth driven by what the firm identifies as "peak brand heat."

The revised price target and upgraded rating come after an evaluation of Prada's financial prospects, with BofA Securities lifting its 2025-26 EBIT estimates by 7%, positioning them 5% above the consensus. The firm believes that the market has yet to fully recognize the incremental profitability that Miu Miu could bring, drawing parallels with previous successful brand turnarounds.

Despite Prada's shares having already increased by 24% year-to-date, BofA Securities points out that the stock is trading at a 10% discount compared to the sector, with a price-to-earnings (P/E) ratio of 17 times. This is seen as an undervaluation, especially considering Prada's 16% three-year earnings per share compound annual growth rate (CAGR), which outpaces the sector's average of 10%.

In other recent news, Prada has been in the spotlight due to impressive third-quarter results and a favorable outlook from CLSA. The luxury brand reported an 18% year-over-year constant currency sales increase for the third quarter of 2024, surpassing both CLSA's projections and the Visible Alpha consensus. This growth was driven significantly by its Miu Miu brand, which saw a staggering 105% year-over-year increase in retail sales, far exceeding expectations.

In addition, the Prada brand itself also reported a steady 2% growth during the same period. These recent developments have led CLSA to raise its price target on Prada to HK$68.00, up from the previous HK$67.00, while maintaining an Outperform rating on the stock.

The firm also holds a positive outlook on Prada’s potential to continue increasing its market share over the medium term, with a projected compound annual growth rate of 7% to 10% in sales and net profit for Prada from 2024 through 2026. These updates provide a snapshot of Prada's recent performance and the expectations set by analysts at CLSA.

InvestingPro Insights

Recent data from InvestingPro adds weight to BofA Securities' bullish outlook on Prada. The company's impressive gross profit margin of 80.16% for the last twelve months as of Q2 2024 underscores its strong market position in the luxury sector. This aligns with one of the InvestingPro Tips highlighting Prada's "impressive gross profit margins."

Furthermore, Prada's P/E ratio of 22.97 and PEG ratio of 0.79 suggest that the stock may still be undervalued relative to its growth prospects, supporting BofA's view of a potential upside. The company's revenue growth of 11.27% over the last twelve months and a robust 14.17% quarterly growth in Q2 2024 indicate strong momentum, which could contribute to the "peak brand heat" mentioned in the analyst report.

InvestingPro Tips also point out that Prada operates with a moderate level of debt and has been profitable over the last twelve months, factors that could provide financial stability as the company pursues growth strategies, particularly with its Miu Miu brand.

For investors seeking a more comprehensive analysis, InvestingPro offers additional tips and insights, with 7 more tips available for Prada on the platform.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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