BTIG raises Hims & Hers stock price target to $85, maintains buy rating

Published 18/02/2025, 12:10
BTIG raises Hims & Hers stock price target to $85, maintains buy rating

On Tuesday, BTIG analyst David Larsen significantly increased the price target for Hims & Hers Health (NYSE:HIMS), setting it at $85.00, up from the previous $35.00, while reiterating a Buy rating for the company's shares. The adjustment follows a period of positive performance in the direct-to-consumer health market, which Hims & Hers operates within.

The stock's rally is attributed to several factors, including sustained interest in the obesity health sector, the recent appointment of RFK Junior as Secretary of Health and Human Services, indications of a strengthening economy, and a robust performance of the overall stock market. These elements have contributed to investor optimism surrounding the health and wellness sector. InvestingPro analysis reveals impressive revenue growth of 56.7% over the last twelve months, with the company maintaining healthy liquidity as evidenced by a current ratio of 2.14. For deeper insights into HIMS's valuation and growth metrics, investors can access the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.

BTIG's increased confidence in Hims & Hers also stems from insights gained during the firm's annual Snowbird Healthcare Conference. Analysts had the opportunity to engage with Justin Schreiber, CEO of LifeMD (NASDAQ:LFMD), a company that operates in the same market space as Hims & Hers. Conversations with Schreiber provided valuable perspectives that are seen as relevant to both LifeMD and Hims & Hers.

The analyst's statement underscores the shared market dynamics between Hims & Hers and LifeMD, pointing out that both companies are benefiting from the current trends in the direct-to-consumer health market. In light of these findings and the broader market context, BTIG has revised its forward estimates upward for both companies.

Larsen's commentary highlights the firm's positive outlook on the future of Hims & Hers and LifeMD, reflecting the belief that both companies are well-positioned to capitalize on the ongoing demand within their industry. The substantial increase in the price target for Hims & Hers from $35 to $85 is a clear indication of BTIG's bullish stance on the company's stock potential.

In other recent news, Hims & Hers Health, Inc. has been the subject of various analyst reviews and market developments. Morgan Stanley (NYSE:MS) downgraded the company's stock from Overweight to Equalweight, while raising its price target to $60, recognizing Hims & Hers' potential for growth despite some near-term risks. Meanwhile, BTIG initiated coverage on the company with a Buy rating and a $35 price target, pointing to robust revenue growth and strong demand in the GLP-1 and obesity health product categories.

In contrast, BofA Securities maintained an Underperform rating due to concerns about the future of the company's compounded GLP-1 products. This comes amid aggressive defense tactics by pharmaceutical manufacturers, which could impact Hims & Hers' strategy.

On the advertising front, Hims & Hers has seen a significant uptick in interest following its recent Super Bowl advertisement. However, the advertisement, which heavily featured its compounded semaglutide product for weight loss, has been labeled "misleading" by the Pharmaceutical (TADAWUL:2070) Research and Manufacturers of America (PhRMA), sparking debate over drug marketing practices. Despite this, Hims & Hers has defended its advertising approach, emphasizing its commitment to providing accessible healthcare.

These recent developments highlight the dynamic and complex environment in which Hims & Hers operates, with a range of factors influencing the company's performance and future prospects.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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