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On Tuesday, BofA Securities upheld its Buy rating and $6.25 price target for Vivid Seats Inc. (NASDAQ: SEAT), in light of recent reports suggesting the company may be considering a sale. Vivid Seats, an online ticket marketplace, saw its shares climb by 20% on Monday as investors responded to news from Bloomberg that the company has attracted interest from private equity firms. The discussions about a potential sale are still in progress and may not lead to an actual deal. Furthermore, the reports have not indicated any potential value for such a takeover.
Before the surge on Monday, Vivid Seats' stock had experienced a significant downturn, dropping approximately 40% year-to-date (YTD) and underperforming compared to the S&P 500, which had gone up by 25%.
The decline in Vivid Seats' stock was largely attributed to multiple compression, a reflection of investor concerns over ongoing government pressures. According to Bloomberg, the company's shares were trading at just 5 times projected 2026 EBITDA as of December 27, a figure notably lower than its historical average of 9 times and a peak of 24 times.
Analysts believe that the public market may not be fully recognizing the strong industry prospects and Vivid Seats' robust fundamentals. The company has managed to sustain positive EBITDA despite the increasing government operational challenges.
Given the current undervaluation, analysts suggest that a potential acquisition could be favorable for the company, though it would depend on shareholders accepting a buyout at a valuation significantly below the historical average.
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