Cantor maintains $159 target on Alphabet stock post-ruling

Published 21/04/2025, 13:12
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On Monday, Cantor Fitzgerald maintained its Neutral rating and $159.00 price target on Alphabet Inc. (NASDAQ:GOOGL), a $1.85 trillion market cap company with robust annual revenue of $350 billion, following a recent legal development. According to InvestingPro analysis, the company maintains excellent financial health with strong profitability metrics. A U.S. district judge in Virginia ruled last Thursday that Alphabet’s Google had monopolized the markets for publisher ad servers and ad exchanges. While the claim that Google also monopolized advertiser ad networks was dismissed, prosecutors are now advocating for the divestiture of Google’s Ad Manager.

According to Cantor Fitzgerald’s analysis, if Alphabet were to divest the publisher assets within its approximately $9.4 billion Network business, excluding Traffic Acquisition Costs (TAC), the company could potentially face a roughly 2 percentage point impact on its EBIT margin for the fiscal year 2026 estimates. This potential impact should be viewed in the context of Alphabet’s current strong performance, with revenue growing at 13.87% and maintaining a healthy P/E ratio of 18.82.

The ruling has set the stage for further legal proceedings, with both parties being given a week to propose schedules for the remedy trial hearings. Alphabet has signaled its intention to appeal the decision.

The potential divestiture and its effects on Alphabet’s financials are being closely watched by investors and analysts alike. The company’s response to the ruling and the outcome of the forthcoming legal processes will be critical factors in evaluating Alphabet’s future in the digital advertising space. For deeper insights into Alphabet’s financial health and detailed analysis, investors can access comprehensive research reports and additional metrics through InvestingPro, which offers exclusive access to over 10 key financial indicators and expert analysis.

In other recent news, Alphabet Inc. has faced a mixed ruling in an antitrust lawsuit filed by the U.S. Department of Justice. A U.S. District Court found that Google’s acquisitions of DoubleClick and AdMeld were not anticompetitive, but its publisher tools violated antitrust laws. Alphabet plans to appeal the unfavorable portion of the ruling. Meanwhile, BMO Capital Markets and Truist Securities both adjusted their price targets for Alphabet to $200, citing factors such as new tariffs and a reassessment of the company’s advertising business. Despite these adjustments, BMO Capital maintained an Outperform rating, while Truist upheld a Buy rating, reflecting confidence in Alphabet’s long-term prospects.

Additionally, Alphabet has been utilizing artificial intelligence to enhance ad safety, as highlighted in Google’s 2024 Ads Safety Report. The report details improvements in AI technology that have helped prevent fraudulent ads, resulting in the suspension of over 700,000 advertiser accounts. This development led to a significant decrease in scam ads. Investors are also looking forward to Alphabet’s upcoming earnings report, which is expected to align with market expectations and provide insights into the company’s performance amid these challenges.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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