Citi raises Hasbro stock price target to $91 on Wizards of the Coast strength

Published 24/07/2025, 13:36
Citi raises Hasbro stock price target to $91 on Wizards of the Coast strength

Investing.com - Citi raised its price target on Hasbro (NASDAQ:HAS) to $91.00 from $79.00 on Thursday, while maintaining a Buy rating on the toy and game maker’s stock. The company, currently trading near its 52-week high of $78.83, boasts impressive gross profit margins of 64.39% and has maintained dividend payments for 45 consecutive years, currently yielding 3.64%. According to InvestingPro analysis, Hasbro is currently fairly valued.

The price target increase represents a potential 22% return for investors, according to Citi’s analysis, which applies a 17x multiple to the firm’s raised 2026 earnings estimate for Hasbro.

Citi highlighted Wizards of the Coast, Hasbro’s division responsible for trading card games and role-playing games, as "the gift that keeps on giving" relative to prior guidance, contributing significantly to the improved outlook.

The firm also noted Hasbro should experience a much lower tariff impact this year, though these positive factors are partially offset by lower Consumer Products (CP) expectations.

Hasbro stock has performed strongly year-to-date with a 37% gain compared to the S&P 500’s 8% increase, which Citi suggests gives long investors "plenty of reasons to reengage" while shorts have "little to play for."

In other recent news, Hasbro Inc . reported impressive financial results for the second quarter of 2025, exceeding both earnings and revenue forecasts. The company achieved an earnings per share (EPS) of $1.30, significantly surpassing the expected $0.78, representing a 66.67% surprise. Revenue also outperformed projections, reaching $980.8 million, which is 12.14% above expectations. Despite these strong financial results, DA Davidson maintained a Neutral rating on Hasbro’s stock but raised its price target from $75.00 to $80.00. The research firm cited that Hasbro’s tariff situation was not as detrimental as initially anticipated due to recent trade agreements, though it noted that costs might impact the third quarter. Retailers continue to exercise caution with their orders, according to DA Davidson. These developments highlight the ongoing dynamics within Hasbro as it navigates the current economic landscape.

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