Citi sets $11 target on Webtoon Entertainment stock, sees upside

Published 15/05/2025, 09:40
Citi sets $11 target on Webtoon Entertainment stock, sees upside

On Thursday, Citi initiated coverage on Webtoon Entertainment Inc (NASDAQ:WBTN), assigning a Buy rating with a price target of $11.00. Currently trading at $8.05, the stock has declined significantly, with InvestingPro data showing a 65% drop over the past year and a sharp 13.8% decline just in the last week. The new coverage comes after Webtoon Entertainment’s shares experienced significant depreciation, losing over half of their market value since their initial public offering in June 2024. This decline was attributed to what Citi describes as "short-term operational softness and unmet early expectations."

Citi’s analysis suggests that the current market consensus has been reset, and with the company now executing on its plans, the stock appears undervalued. This assessment aligns with InvestingPro’s Fair Value analysis, which indicates the stock is currently undervalued. With a price-to-book ratio of 0.71 and maintaining a strong current ratio of 2.63, Webtoon Entertainment is trading at a multiple of 0.3 times its estimated 2025 enterprise value to sales (EV/sales), which is substantially lower than its peer, China Literature, trading at 2.4 times.

The initial forecasts for Webtoon Entertainment, which anticipated a rapid increase in EBITDA and aggressive revenue growth, were deemed unrealistic. Since then, the estimates have been adjusted to more normalized levels. Despite the initial setbacks, Citi notes that Webtoon Entertainment’s core business model, which has proven successful in Korea with strong monthly active user (MAU) penetration and high average revenue per paying user (ARPPU), is scalable in international markets.

While international monetization is still catching up, the user base in Japan and North America, excluding Wattpad, continues to grow. Citi highlights the company’s rich data platform and the integration of AI technology backed by Naver, along with a robust pipeline of Originals and content adaptations, as key drivers for Webtoon Entertainment’s long-term growth potential.

Citi concludes that with the adjustments in market expectations and the company’s strategic execution, Webtoon Entertainment offers an attractive growth story with a favorable risk-reward balance for investors. For deeper insights into Webtoon Entertainment’s valuation and growth prospects, InvestingPro subscribers can access the comprehensive Pro Research Report, which includes detailed financial analysis, Fair Value estimates, and additional ProTips that help evaluate the investment opportunity.

In other recent news, Webtoon Entertainment Inc. reported its first-quarter 2025 earnings, showing a net loss of $22 million despite a 5.3% revenue growth on a constant currency basis. The company’s revenue remained flat year-over-year, with significant growth in Japan, which accounted for over 50% of its Q1 revenue. Adjusted EBITDA fell to $4.1 million from $22.2 million a year earlier. Goldman Sachs analyst Eric Sheridan revised Webtoon’s stock price target to $11.00 from $15.00, maintaining a Buy rating, while Evercore ISI’s Mark Mahaney cut the target to $20.00 from $23.00, upholding an Outperform rating. Both analysts’ decisions followed the earnings report, highlighting mixed results and a decline in global monthly active users. Webtoon plans to implement platform changes, including new content partnerships and app interface revisions, aiming to enhance user engagement and monetization. Despite challenges, the company projects Q2 2025 revenue growth between 2.2% and 5.2%, with continued investments in marketing and product improvements.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.