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Investing.com - Citizens has reiterated its Market Outperform rating and $45.00 price target on Unity Software (NYSE:U) following the company’s annual Unite 2025 developer conference. The target represents approximately 15% upside from Unity’s current trading price of $39.22, though analyst targets range from $21 to $52 according to InvestingPro data.
During the conference, Unity announced a partnership with Epic Games, released Unity 6.3, and launched Toolkit to support multi-platform development.
Citizens views Unity as a "best-in-class gaming engine," noting the company powers 70% of top mobile games, 50% of web games, and 33% of hit games on Steam.
While Citizens acknowledges that Vector and Unity’s improving ad business are the key near-term financial drivers, it emphasizes that Create remains strategically important as an on-ramp to the Unity ecosystem.
The firm identified several catalysts for Unity, including the company’s enablement of in-app purchases and the growing integration of real-time runtime data into ad models.
In other recent news, Unity Software reported impressive third-quarter 2025 financial results, with revenue of $471 million and EBITDA of $109 million, surpassing FactSet consensus estimates of $450 million and $95 million, respectively. This strong performance prompted Needham to raise its price target for Unity to $50 from $40, maintaining a Buy rating, and Macquarie to upgrade the stock from Neutral to Outperform with a new price target of $50. Macquarie’s upgrade reflects increased confidence in Unity’s long-term growth prospects, particularly due to the success of its Vector platform and the Unity Ad Network.
Additionally, Unity announced a significant partnership with Epic Games, allowing developers to publish Unity-built games within Fortnite’s ecosystem, which has over 500 million registered accounts. This collaboration, revealed at Unity’s Annual Developer Conference, will enable Unity developers to participate in the Fortnite Creator Economy. Unity also plans to extend its cross-platform commerce platform to support Unreal Engine by early 2026, offering more options for developers managing digital catalogs and payment systems.
Oppenheimer maintained its Perform rating on Unity following the strong third-quarter results, indicating continued confidence in the company’s performance. The combination of strong financial results and strategic partnerships highlights Unity’s ongoing momentum in the gaming industry.
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