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On Friday, DA Davidson analysts showed confidence in Apple Inc. (NASDAQ:AAPL) by raising the stock’s price target to $250 from the previous $230, while continuing to endorse a Buy rating. Currently trading at $213.32, Apple commands a massive market capitalization of $3.2 trillion. The adjustment follows Apple’s robust earnings report for the second quarter of 2025, which highlighted a notable increase in iPhone sales. According to InvestingPro data, seven analysts have recently revised their earnings estimates upward for the upcoming period. This performance came despite sales in Greater China not meeting expectations.
The company’s management emphasized the strong results across all product lines during the quarter, including an optimistic outlook for China. They also provided some clarity on the impact of tariffs and the anticipated challenges in the forthcoming June quarter. With an impressive EBITDA of $137.35 billion in the last twelve months and a "GOOD" Financial Health score from InvestingPro, Apple continues to demonstrate strong operational performance. In addition to the earnings report, Apple’s board of directors has approved a significant share buyback program, committing to repurchase $100 billion worth of shares, continuing their track record of aggressive share repurchases.
The analyst from DA Davidson, Gil Luria, commented on the earnings and the company’s prospects, stating, "We reiterate our BUY rating and raise our price target from $230 to $250 on AAPL following solid 2Q25 earnings that were largely underscored by accelerating iPhone growth despite weaker than expected sales in Greater China." While analyst targets range from $165 to $300, InvestingPro’s Fair Value analysis suggests the stock may be overvalued at current levels. Luria also noted the company’s reassurances regarding the tariff impacts and the expected headwind in the upcoming June quarter.
Apple’s share buyback program announcement is a substantial development, signaling the board’s confidence in the company’s financial health and future prospects. The $100 billion program is a significant return of capital to shareholders and demonstrates the company’s commitment to enhancing shareholder value.
The company’s performance and the optimistic statements from management regarding various product segments and improving prospects in China have contributed to a positive outlook for Apple’s stock. The increased price target from DA Davidson reflects this sentiment and underscores the belief in the company’s continued growth trajectory.
In other recent news, Apple Inc. reported its financial results for the first quarter of 2025, surpassing expectations with an earnings per share (EPS) of $1.65 and total revenue of $95.36 billion. Despite these positive results, the company’s stock fell in after-hours trading. Services revenue reached an all-time high of $26.6 billion, while Apple announced plans for significant investments in the U.S. Meanwhile, Citi adjusted its outlook on Apple, reducing the price target to $240 while maintaining a Buy rating, citing modest earnings beats and stable sales figures. Morgan Stanley (NYSE:MS) maintained an Overweight rating on Apple, setting a price target of $235, highlighting Apple’s steady revenue from China and strong iPhone sales in Urban China. In contrast, Apple shares dropped by 2.7% following disappointing sales in China and warnings about the impact of tariffs, with potential costs reaching $900 million for the current period.
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