DA Davidson maintains Buy on Zeta Global with $25 price target

Published 29/04/2025, 16:16
DA Davidson maintains Buy on Zeta Global with $25 price target

On Tuesday, DA Davidson reaffirmed a Buy rating on Zeta Global Holdings Corp (NYSE:ZETA), maintaining a price target of $25.00. The stock, currently trading at $13.44, has shown strong momentum with an 18.48% gain over the past week. According to InvestingPro analysis, the company appears undervalued based on its Fair Value metrics. The research firm’s analyst, Clark Wright, provided insights ahead of the company’s first-quarter 2025 earnings report, which is expected to be released after the market closes on May 1st. Wright acknowledged the current economic uncertainties but pointed to several positive secular trends that could benefit Zeta Global.

Wright noted that despite the potential for a cyclical downturn in marketing budgets due to worsening business conditions, these positive trends could help mitigate the impact on Zeta Global. The company, which specializes in data-driven marketing, could leverage these secular drivers to sustain growth, as evidenced by its impressive 38.02% revenue growth and healthy 60.27% gross margin in the last twelve months.

In a recent industry note, DA Davidson adjusted its revenue and earnings estimates for Zeta Global. The firm stands by its Buy rating and $25 price target, which is based on four times the projected 2026 revenues for the company. InvestingPro data reveals strong financial health indicators, including a robust current ratio of 3.09, indicating solid liquidity position.

Zeta Global’s upcoming earnings report will be closely watched by investors for signs of how the company is navigating the economic headwinds and capitalizing on the identified secular drivers. The firm’s evaluation suggests confidence in Zeta Global’s ability to continue its growth trajectory despite the broader market challenges.

The reaffirmed price target and rating come as Zeta Global prepares to share its performance details for the first quarter of 2025, providing stakeholders with a clearer picture of the company’s financial health and strategic direction in the face of economic uncertainty.

In other recent news, Zeta Global Holdings Corp announced its fourth-quarter results for fiscal year 2024, revealing a revenue of $315 million, which surpassed the consensus estimate by 7% and marked a 50% year-over-year growth. However, the company’s earnings per share (EPS) were reported at $0.06, falling short of the expected $0.224. Despite the EPS miss, Zeta Global’s outlook for fiscal year 2025 is optimistic, with projected revenues of approximately $1.24 billion, representing a 23.3% year-over-year increase. The company’s guidance for free cash flow and non-GAAP operating income for 2025 also exceeds analysts’ predictions.

Additionally, Zeta Global has launched the AI Agent Studio, aimed at enhancing marketing efforts by automating complex tasks through customizable AI agents. This new feature is part of a broader suite of generative AI tools that the company has introduced to improve marketing workflows. Analyst firms have responded to these developments with mixed adjustments; RBC Capital Markets reduced the price target for Zeta Global to $30 while maintaining an Outperform rating, whereas BofA Securities raised its price target to $32, acknowledging the strong fourth-quarter results. Needham also reaffirmed a Buy rating with a $43 price target, citing the company’s robust performance and strategic growth plans.

These recent developments underscore Zeta Global’s strategic focus on AI integration and its efforts to strengthen its position in the marketing technology sector. The company’s continued innovation and expansion, particularly in AI-driven solutions, are seen as pivotal in maintaining its growth trajectory amidst a challenging economic landscape.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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