DA Davidson maintains Buy rating on Shopify stock with $115 target

Published 09/05/2025, 17:24
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Friday, DA Davidson reiterated its Buy rating and $115.00 price target for Shopify stock (NASDAQ:SHOP), following the company’s first-quarter results for 2025. The firm’s analyst highlighted Shopify’s performance, which surpassed expectations for the quarter and provided a favorable outlook for the second quarter, challenging the bearish view some investors held due to concerns over tariffs and macroeconomic uncertainty. According to InvestingPro data, Shopify has demonstrated impressive momentum with a 50.52% return over the past year, while analyst targets range from $80 to $151 per share.

Shopify’s management reported robust growth in various areas, including Europe, payment processing, and same-store sales, indicating that the company has faced minimal disruption from broader economic factors. The company’s revenue grew 26.52% in the last twelve months, with a healthy gross profit margin of 49.94%. These positive developments have reinforced DA Davidson’s optimistic stance on the stock.

Despite the encouraging sales figures, Shopify’s operating margins matched analyst forecasts, with gross margins falling slightly short. The company is experiencing a shift in its revenue mix towards merchant solutions, which has had a dilutive effect on margins. Nonetheless, DA Davidson believes this shift does not detract from the company’s overall growth narrative.

The analyst from DA Davidson expressed confidence in Shopify’s future, citing the company’s valuation at 12 times its projected 2026 revenues. This valuation underpins the firm’s $115 price target for the stock. The analyst’s commentary reaffirmed the Buy rating, signaling continued support for Shopify’s growth trajectory despite some of the challenges it faces.

Investors and market watchers will likely keep a close eye on Shopify’s performance in the coming quarters, especially in light of the company’s ability to navigate the current economic landscape while maintaining growth in key business segments. With a market capitalization of $118.04 billion and strong liquidity position, Shopify remains a prominent player in the IT Services industry.

In other recent news, Shopify’s first-quarter performance has been a focal point for several analyst reports. Benchmark analysts reiterated a Buy rating with a $125 price target, highlighting Shopify’s strong Gross Merchandise Volume (GMV) growth of 24.8% year-over-year, and projecting a second-quarter earnings revenue growth of approximately 25%. However, Benchmark also adjusted their price target from $150 to $125, citing concerns over spending weaknesses and retail media softness in key merchant categories. Stifel analysts, on the other hand, reduced their price target from $120 to $100, maintaining a Hold rating, following a smaller top-line beat and GMV figures that were in line with expectations. They emphasized the importance of clarity on trade deals for future GMV growth. Cantor Fitzgerald raised their price target to $91 from $80 while maintaining a Neutral rating, noting that Shopify’s GMV and Gross Profit figures met expectations. Truist Securities also adjusted their price target to $95 from $100, keeping a Hold rating, acknowledging Shopify’s robust execution despite macroeconomic uncertainties. These recent developments reflect varied analyst perspectives on Shopify’s current market position and future prospects.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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