DA Davidson maintains Hasbro stock Neutral with $75 target

Published 05/03/2025, 17:00
DA Davidson maintains Hasbro stock Neutral with $75 target

On Wednesday, DA Davidson reiterated a Neutral rating on Hasbro (NASDAQ:HAS) shares, maintaining a $75.00 price target. According to InvestingPro data, the stock has declined over 8% in the past week, while four analysts have recently revised their earnings expectations downward. The current analyst consensus price targets range from $64 to $86, suggesting potential upside from current levels. The firm’s analysis follows a meeting with the company’s management, including the head of the toy division, Tim Kilpin. Hasbro projects that the toy market for children under 13 will shrink, while the segment for those older than 13 will expand. The company’s guidance for 2025 indicates that toy sales could be flat or decline by up to 4%, factoring in a 4% negative impact from challenges with their Nerf and Star Wars lines. Despite these challenges, InvestingPro data shows the company maintains impressive gross profit margins of 63.4% and strong financial health metrics.

Management expressed confidence that toy sales will see growth in 2026 and 2027. However, they also acknowledged that reaching the Consumer Products (CP) operating margin goal of 13%-15% would be difficult without an increase in top-line sales. During the Toy Fair, Hasbro highlighted three notable products: Nano-mals, Play-Doh Barbie, and the Peppa Pig pregnancy news.

The $75 price target set by DA Davidson is currently under review and is based on a multiple of 15 times the firm’s estimated earnings per share (EPS) for 2026, which is projected to be $4.71. The company’s strategy and product highlights indicate its focus on innovation and market adaptation in response to shifting consumer demographics and interests within the toy industry.

In other recent news, Hasbro’s financial outlook has seen significant updates. S&P Global Ratings and Fitch Ratings have both revised Hasbro’s outlook from negative to stable, reflecting improvements in the company’s profitability and credit metrics. S&P Global highlighted that Hasbro’s leverage is expected to remain below the 3x threshold, while Fitch noted a reduction in leverage from 5.0x in 2023 to 3.4x in 2024, with further reductions anticipated. Despite a 17% revenue decline in 2024 due to strategic exits from unprofitable segments, Hasbro’s Wizards of the Coast & Digital Gaming segment grew by 4%, driven by strong demand for MAGIC: The Gathering.

Analysts from DA Davidson and Citi have adjusted their price targets for Hasbro shares to $75, maintaining a Neutral rating. Both firms noted Hasbro’s fourth-quarter performance exceeded expectations, although DA Davidson revised its 2025 sales growth forecast downward due to anticipated challenges in the Nerf and Star Wars lines. Citi cited margin improvements in the Consumer Products division and growth in the Wizards of the Coast segment as positive factors. Hasbro’s strategic plan through 2027 and the expected launch of its first AAA video game, EXODUS, in 2026, are seen as potential drivers for future growth. The company’s focus on digital and gaming revenue is anticipated to reduce seasonality and open new growth avenues.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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