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Investing.com - DA Davidson raised its price target on Hasbro (NASDAQ:HAS) to $80.00 from $75.00 on Wednesday, while maintaining a Neutral rating on the toy and game maker’s stock. The company, currently valued at $10.77 billion, is trading near its 52-week high of $78.83, having delivered an impressive 37.69% return over the past six months. According to InvestingPro analysis, Hasbro appears fairly valued at current levels.
The research firm noted that Hasbro’s tariff situation is "not as bad as originally planned" due to recent trade deals, with minimal impact to second-quarter results. However, costs will begin flowing through in the third quarter, and retailers remain cautious with their orders.
This retailer caution drove Hasbro to cut guidance for its Consumer Products division, leading to a slower second half outlook as continued strength in the Wizards of the Coast segment cannot yet offset weakness in traditional toys.
DA Davidson identified Wizards of the Coast as "clearly the new growth engine" for Hasbro, while suggesting a potential return to growth in toys may occur in 2026.
The firm maintained its 16x multiple on 2026 earnings estimates for the price target increase, noting that Hasbro shares declined following the earnings report despite the company beating expectations.
In other recent news, Hasbro Inc . reported strong second-quarter 2025 financial results, exceeding both earnings and revenue expectations. The company achieved an earnings per share (EPS) of $1.30, significantly surpassing the forecasted $0.78, which represents a 66.67% surprise. Revenue for the quarter reached $980.8 million, beating projections by 12.14%. Despite these robust financial results, Hasbro’s stock experienced a decline in pre-market trading. Analysts from various firms have noted the company’s performance, but no upgrades or downgrades have been reported in the recent articles. These developments reflect Hasbro’s current market position and financial health. Investors are likely to keep a close eye on the company’s future announcements and performance.
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