Electronic Arts stock gains as Oppenheimer sees Battlefield 6 beta success

Investing.com - Electronic Arts (NASDAQ:EA), currently trading near its 52-week high of $168.50 and showing strong momentum with a 26% gain over the past six months, maintained its Outperform rating and $185.00 price target at Oppenheimer following the successful Battlefield 6 beta test that ran from August 7 to August 11. According to InvestingPro data, analyst targets for EA range from $127 to $210, reflecting mixed views on the stock’s current valuation multiples.

Oppenheimer estimates that well over 5 million players participated in the beta weekend, with player count on Steam peaking at 521,000 - nearly five times the all-time high player count for the previous title, Battlefield 2024.

The investment firm reported that the game launched with "superior polish, excellent netcode, and an authentic Battlefield experience," noting that the beta exceeded their expectations with look and feel consistent with what EA showcased during its July 31 Multiplayer Reveal.

Oppenheimer highlighted EA’s ability to handle a massive surge of players without degrading user experiences, a critical technical achievement for an online multiplayer title.

The firm concluded that their beta experience builds a stronger case for Battlefield 6’s commercial success upon its upcoming launch, reinforcing their positive outlook on Electronic Arts stock.

In other recent news, Electronic Arts reported a strong fiscal first quarter for 2026, exceeding expectations with net bookings of $1.298 billion and adjusted earnings per share of $0.25. These results surpassed consensus estimates of $1.263 billion in bookings and $0.10 in earnings per share. Following this performance, TD Cowen raised its price target for Electronic Arts from $172 to $183 while maintaining a Buy rating. Benchmark also reiterated its Buy rating and a $180 price target after attending the Battlefield 6 reveal event. The game is set to launch on October 10, 2025, featuring enhanced features and a storyline set in a world where major European countries have exited NATO. Additionally, EA Sports NHL 26 is scheduled for release on September 12, 2025, with the Tkachuk family featured on the deluxe edition cover. These developments reflect the company’s ongoing strategic initiatives and strong performance in the gaming industry.

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