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Investing.com - Erste Group has upgraded Booking Holdings (NASDAQ:BKNG) stock rating from Hold to Buy on Tuesday. The upgrade aligns with broad analyst optimism, as InvestingPro data shows 10 analysts have recently revised their earnings expectations upward for the upcoming period.
The upgrade comes as the travel booking platform continues to benefit from growing travel demand worldwide, according to the research firm.
Erste Group highlighted Booking Holdings’ global diversification and broad product portfolio spanning hotels, flights, rental cars, and activities as key strengths supporting the rating change.
The research firm noted that Booking Holdings maintains a very high operating margin compared to other sectors, demonstrating strong profitability metrics.
Booking Holdings recently raised its guidance for 2025, projecting low double-digit percentage revenue growth while expecting EBITDA to grow at a significantly faster rate.
In other recent news, Booking Holdings reported strong second-quarter 2025 results, with significant room night growth of 8%, surpassing its guidance range of 4-6%. This performance prompted DA Davidson to raise its price target for the company to $6,500, maintaining a Buy rating. Similarly, Benchmark increased its price target to $6,200, citing strong growth and an improved full-year guidance. RBC Capital also adjusted its target to $6,100, highlighting Booking’s category leadership and capital return program.
Piper Sandler raised its price target to $5,750, noting the company’s performance in Asia as a contributing factor. However, Wedbush downgraded Booking Holdings from Outperform to Neutral due to valuation concerns, despite maintaining a price target of $5,900. These developments reflect a mix of optimism and caution among analysts regarding Booking Holdings’ future prospects.
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