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Investing.com - JPMorgan has reiterated its Neutral rating on Etsy (NASDAQ:ETSY) with a price target of $60.00 as the marketplace faces potential impacts from upcoming tariff changes. Currently trading at $64.96, Etsy shows mixed signals with analyst targets ranging from $48 to $86, while InvestingPro analysis indicates the stock is currently undervalued.
The analysis comes ahead of the global suspension of the de minimis trade exemption for goods imported into the United States valued at $800 or less, which takes effect August 29.
JPMorgan’s research builds upon its previous work examining how the tariff changes could affect e-commerce platforms like Etsy that facilitate cross-border transactions.
The firm outlined two potential duty charging mechanisms for transportation carriers: either an ad valorem duty equal to the effective International Emergency Economic Powers Act (IEEPA) tariff rate based on the product’s country of origin, or a flat fee per package ranging from $80-$200.
These new tariff structures could potentially impact Etsy’s marketplace dynamics, particularly for international sellers shipping lower-priced items to U.S. customers.
In other recent news, Etsy’s second-quarter results have drawn attention from several analyst firms, leading to adjustments in their stock price targets. The company reported better-than-expected performance, with Gross Merchandise Sales (GMS) and EBITDA surpassing projections, prompting Cantor Fitzgerald to raise its price target to $64 while maintaining a Neutral rating. Similarly, Needham increased its price target to $72, citing an improved growth outlook and maintaining a Buy rating. Guggenheim also raised its target to $70, noting an improvement in marketplace trends and maintaining a Buy rating as well.
Canaccord Genuity adjusted its price target to $76, highlighting improving sales trends, and maintained a Buy rating. However, Stifel lowered its price target slightly to $64, keeping a Hold rating, and noted mixed signals in the company’s third-quarter guidance, with better revenue projections but lighter expectations for GMS and EBITDA. These recent developments reflect varied analyst perspectives on Etsy’s performance and future outlook, driven by the company’s recent quarterly results.
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