Evercore ISI maintains Procter & Gamble stock at $180 target

Published 26/03/2025, 11:02
© Reuters.

On Wednesday, Evercore ISI reiterated its Outperform rating and $180.00 price target for Procter & Gamble (NYSE:PG) stock. The firm hosted meetings with Procter & Gamble CEO Jon Moeller and Senior Vice President of Investor Relations John Chevalier. The discussions reaffirmed the company’s commitment to its strategic direction and execution, even amid heightened uncertainty and economic pressures.

Procter & Gamble has experienced slower category growth over the past four weeks due to market volatility. However, the company is resolute in its decision not to reduce investments that expand consumer access to its products. This consistent approach has resulted in volume share gains each quarter for the past five years in the U.S., as well as in significant international markets such as Europe, China, and Latin America.

The volume share gains are attributed to an increase in the frequency of use of Procter & Gamble’s products in homes and higher household penetration. The company’s strategy has proven effective throughout the volatile first quarter. Procter & Gamble plans to continue its investment in innovation, even if it means short-term results may fall below the guidance range.

CEO Moeller expressed optimism about the company’s innovation prospects and hinted at possible organizational changes. These changes aim to enhance Procter & Gamble’s scale advantages, increase agility and accountability, and offer greater rewards to employees and shareholders.

Evercore ISI’s reaffirmation of the Outperform rating on Procter & Gamble stock reflects confidence in the company’s strategic persistence and potential for continued market share growth.

In other recent news, Procter & Gamble has been the focus of several developments that may interest investors. Erste Group analysts upgraded Procter & Gamble’s stock rating from Hold to Buy, citing the company’s strong operating margin and projected sales growth for 2025 and 2026. They noted that Procter & Gamble’s price-to-earnings ratio is slightly below the sector average, suggesting potential undervaluation. Additionally, DA Davidson maintained a Buy rating for Procter & Gamble, highlighting its low direct tariff exposure but acknowledging potential risks from foreign exchange fluctuations and nationalistic consumer behavior overseas.

Procter & Gamble’s Chief Financial Officer, Andre Schulten, reported a slow start to the current quarter, which has added pressure to the company’s financial performance. He mentioned the challenges posed by newly enacted and proposed tariffs, as well as a slowdown in market consumption in regions like Asia, the Middle East, and Africa. Despite these challenges, Procter & Gamble is not altering its fiscal year guidance ranges but is focusing on supporting the low-end of its guidance.

Moreover, Procter & Gamble’s Cascade brand launched a new dishwasher detergent formula, New & Improved Cascade Platinum Plus, designed to tackle tough dishwashing issues without pre-rinsing. This product launch is part of the company’s efforts to adapt to changing consumer cooking habits. The product is now available nationwide, backed by a money-back guarantee.

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