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Genius Sports Ltd. (NYSE: GENI), currently trading at $9.66 and demonstrating strong revenue growth of 22.9% over the last twelve months, has announced an extension and expansion of its partnership with the National Football League through the 2029-30 season, earlier than expected. The sports data company, with a market capitalization of $2.27 billion, will maintain exclusive distribution rights for NFL statistics, data, and the Betvision in-app streaming product to global sportsbooks. According to InvestingPro, the company shows promising growth potential with a 35% revenue CAGR over the past five years.
The amended agreement extends the previous partnerships that were set to expire after the 2027-28 season for data rights and the 2025-26 season for Betvision streaming. BTIG reiterated its Buy rating on Genius Sports stock with a $12.00 price target following the announcement. This aligns with the broader analyst consensus, as InvestingPro data shows analyst targets ranging from $11 to $15 per share, suggesting potential upside from current levels.
The deal also enhances Genius Sports’ advertising capabilities, as its FANHub self-serve advertising platform will become a more important distribution point for premium NFL advertising inventory. This includes exclusive broadcast video ad availability through FANHub, plus placement opportunities on NFL.com, the NFL app, and NFL+ spots.
The NFL represents Genius Sports’ most significant partner relationship. The extended agreement provides greater visibility into the company’s medium to long-term fundamental trajectory and helps maintain what BTIG describes as a "currently-rational duopoly dynamic" between Genius and competitor Sportradar.
BTIG expects the market to narrow the gap between Genius Sports’ medium-term profit growth compound annual growth rate of 20-40% and its forward multiples of approximately 15-25 times EBITDA/free cash flow, citing diminishing terminal multiple and value risk.
In other recent news, Genius Sports Ltd. has garnered attention from multiple analyst firms, each maintaining a Buy rating with a consistent price target of $12.00. Goldman Sachs reaffirmed its Buy rating following the company’s first-quarter earnings report for 2025, which met expectations. Genius Sports is projecting a 21% year-over-year revenue increase and a 46% rise in adjusted EBITDA for the fiscal year 2025. Benchmark analysts echoed this sentiment, noting the company’s stable revenue model and contractual protections that shield it from market volatility. B.Riley resumed coverage with a Buy rating, highlighting the company’s strategic partnerships with major sports organizations as a key competitive advantage. Guggenheim also initiated coverage, emphasizing Genius Sports’ unique position in the sports, media, and gaming sectors, supported by a robust financial profile and strong balance sheet. Additionally, Genius Sports announced an extended partnership with the NCAA, securing its role as the exclusive provider of official NCAA data through 2032. The company continues to innovate with new product launches, such as BetVision for Soccer, and has authorized a $100 million share repurchase, underscoring confidence in its long-term profitability.
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