Godrej stock initiated at Buy by Phillip Securities, driven by SKU rationalization

Published 14/01/2025, 13:38
Godrej stock initiated at Buy by Phillip Securities, driven by SKU rationalization

On Tuesday, Phillip Securities initiated coverage on Godrej Consumer Products (NS:GOCP) Ltd. (GCPL:IN) with a Buy rating and set a price target of INR1,420.00. The firm highlighted the company's structural growth trajectory under its new leadership, emphasizing a strategic focus on simplifying its business, particularly in the GAUM (Godrej Africa, USA, Middle East) region.

The coverage notes Godrej Consumer Products Ltd.'s approach to streamlining its product offerings, having reduced its stock-keeping units (SKUs) by 30%. This move is part of a broader strategy aimed at driving cost efficiencies and reallocating savings to enhance market development capabilities.

Phillip Securities further detailed that Godrej Consumer Products is leveraging product innovation, improved product efficacy, and disruptive pricing strategies to expand market penetration and encourage premiumization in specific categories. These categories include hair color, air fresheners, and household insecticides (HI).

The analysis also touched on the company's intent to strengthen its rural market presence, which currently accounts for one-third of net sales. Godrej Consumer Products plans to do this by expanding its distribution network, potentially opening up new avenues for growth.

The report comes at a time when Godrej Consumer Products' shares have seen a 25% drop from their 52-week high, due to concerns about near-term growth and margins. According to Phillip Securities, this recent correction in stock price presents an attractive entry point for investors. The firm bases its price target on a two-year forward price-to-earnings (PE) ratio of 51x, which is slightly below the company's recent peak valuation.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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