Goldman Sachs maintains Apple stock buy rating, $294 target

Published 05/03/2025, 17:22
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On Wednesday, Goldman Sachs reaffirmed its positive stance on Apple Inc. (NASDAQ:AAPL) shares, maintaining a Buy rating and a $294.00 price target. The endorsement follows Apple’s announcement of several new products, which includes updates to its Mac and iPad lines. According to InvestingPro data, Apple currently trades at $230.77, with analyst targets ranging from $197 to $325. The company, valued at $3.48 trillion, maintains strong market positioning despite trading at premium multiples. The newly unveiled items are the MacBook Air with M4 chips in both 13-inch and 15-inch models, starting at $999—a $100 reduction from last year’s pricing; the Mac Studio with M4 Max and M3 Ultra; the iPad Air with M3 chips in 11-inch and 13-inch models, priced at $599; the 11th generation iPad at $349, which is $100 cheaper than its predecessor; and the Magic Keyboard, available in 11-inch and 13-inch models, priced at $269 and $319, respectively.

Goldman Sachs analyst highlighted that the release of these new products should bolster Apple’s ability to meet its second-quarter fiscal year 2025 revenue growth forecast. The firm projects low-to-mid single-digit growth, with an estimate of $95.9 billion, marking a 6% year-over-year increase. This aligns with Apple’s current performance, as InvestingPro data shows the company generated $395.76 billion in revenue over the last twelve months, with a 2.61% growth rate and maintaining a robust 46.52% gross profit margin. This optimistic outlook persists despite the lower-than-expected starting price for the MacBook Air.

The MacBook Air, Apple’s top-selling laptop, is expected to benefit from the widespread PC refresh cycle, potentially enabling Mac to capture more market share. The aggressive pricing strategy, which sets the new MacBook Air at $100 less than the previous launch price, coupled with the support of Apple Intelligence AI features through the M4 processor and enhanced integration within the Apple ecosystem, are seen as key factors in driving sales.

Goldman Sachs’ analysis suggests that the channel fill from these latest products will support Apple’s revenue targets. The firm appears confident in Apple’s pricing strategy and product updates, which are anticipated to contribute to the company’s continued financial success and market performance. InvestingPro analysis shows Apple maintains a "GOOD" financial health score, with 13+ additional exclusive insights available to subscribers, including detailed valuation metrics and comprehensive analyst coverage through the Pro Research Report.

In other recent news, Apple Inc. has unveiled its new Mac Studio and MacBook Air, both featuring advanced chip technology. The Mac Studio, powered by the M4 Max and M3 Ultra chips, is described as the most powerful Mac ever, offering significant performance enhancements and extensive connectivity options like Thunderbolt 5. The M3 Ultra chip, Apple’s highest-performing to date, includes a 32-core CPU and an 80-core GPU, with capabilities tailored for intense workloads such as 3D rendering and AI applications. The MacBook Air, now equipped with the M4 chip, promises improved performance and up to 18 hours of battery life, available at a reduced starting price of $999.

Additionally, the MacBook Air supports up to two external displays and features a new 12MP Center Stage camera. Both devices are available for pre-order, with shipping commencing on March 12. Apple has also emphasized its commitment to environmental sustainability, with both products incorporating recycled materials and aligning with the company’s goal to be carbon neutral by 2030. These developments reflect Apple’s ongoing efforts to enhance product performance while maintaining environmental responsibility.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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