Goldman Sachs raises eBay stock price target to $72 despite Sell rating

Published 31/07/2025, 12:50
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Investing.com - Goldman Sachs raised its price target on eBay (NASDAQ:EBAY) to $72.00 from $53.00 on Thursday, while maintaining its Sell rating on the e-commerce platform. The stock currently trades at $77.56, with analyst targets ranging from $50 to $102.

The significant price target increase follows eBay’s strong Q2 2025 earnings report, which exceeded expectations for gross merchandise volume (GMV), revenue, and non-GAAP EBIT margin, with particular strength in US GMV trends and slight upside in take rate. The company maintains impressive gross profit margins of 71.85% on revenues of $10.31 billion. According to InvestingPro, seven analysts have recently revised their earnings estimates upward for the upcoming period.

Goldman Sachs noted that eBay management expressed optimism about the platform’s positioning regarding focus categories, enthusiast buyer trends, and increasing evidence that AI can drive a more personalized shopping experience on eBay in the coming years. InvestingPro data reveals the company’s strong financial health with an overall score of GOOD, supported by aggressive share buybacks and six consecutive years of dividend increases.

The investment bank attributed eBay’s solid year-to-date stock performance to consistent execution on long-term initiatives, with management suggesting the company could sustain topline growth above current estimate run rates.

Despite the price target increase, Goldman Sachs maintained its Sell rating based on what it described as an unfavorable risk/reward profile at current levels compared to other companies in its coverage universe.

In other recent news, eBay Inc. reported impressive financial results for the second quarter of 2025. The company achieved earnings per share (EPS) of $1.37, exceeding the forecasted $1.29. Revenue also surpassed expectations, reaching $2.73 billion compared to the anticipated $2.64 billion. These results highlight eBay’s strong performance during this period. Despite the positive earnings and revenue figures, the company’s stock experienced a slight decline in aftermarket trading. Investors may find these developments noteworthy as they reflect eBay’s ability to outperform market predictions. The recent earnings report demonstrates eBay’s financial health and potential for sustained growth.

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