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Investing.com - HSBC initiated coverage on Guming Holdings (1364:HK) with a buy rating and a price target of HK$32.20, citing the company’s strong position in China’s growing freshly-made tea beverage industry.
The freshly-made tea beverage market in China is experiencing significant growth, driven by young consumers, product innovation, and increasing market penetration, according to HSBC. Despite the industry’s fragmentation with 660,000 stores nationwide at the end of 2024, Guming has secured an 8.7% market share by retail value.
HSBC highlighted Guming’s success in the mid-priced market segment, where beverages are priced between RMB10-18 per cup. The company has established itself by specializing in the fresh fruit tea category and developing what the research firm describes as a "supply chain moat."
The company’s competitive advantage stems from its use of quality ingredients with short shelf lives and its network of cold-chain warehouses. This infrastructure enables Guming to make deliveries to stores in lower-tier cities every two days, setting it apart from competitors.
The Chinese tea beverage industry faces challenges including high churn rates, low entry barriers, and low survival rates for businesses, HSBC noted in its report titled "In search of China’s Starbucks (NASDAQ:SBUX) for tea drinkers."
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