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Investing.com - HSBC initiated coverage on Vishal Mega Mart Ltd (VMM:IN) with a Hold rating and a price target of INR138.00 on Friday.
The research firm cited the Indian retailer’s business model as "particularly well protected" against disruption from e-commerce, quick commerce, and food aggregators that currently challenge the broader Indian retail sector.
HSBC highlighted VMM’s diversified product mix as a key strength, with apparel accounting for 44%, fast moving consumer goods (FMCG) representing 28%, and other categories making up the remaining 28% of the business.
The company’s significant presence in non-metropolitan areas provides additional insulation, with 72% of its locations in Tier II and smaller cities, according to HSBC’s analysis.
HSBC also pointed to VMM’s low average selling price of INR200 for apparel, its entry-level price point leadership, and its high private label share of approximately 73% overall and 100% for apparel as factors supporting its competitive position.
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