HubSpot stock maintains Buy rating at Stifel ahead of INBOUND event

Published 28/08/2025, 13:22
HubSpot stock maintains Buy rating at Stifel ahead of INBOUND event

Investing.com - Stifel maintained its Buy rating and $650.00 price target on HubSpot Inc (NYSE:HUBS) ahead of the company’s annual INBOUND conference next week. According to InvestingPro data, 22 analysts have recently revised their earnings estimates upward, with price targets ranging from $589 to $910.

The research firm conducted a survey of 16 Elite and Diamond tier HubSpot partners to gather insights on the search environment, agent adoption, and expectations for the upcoming event.

Stifel anticipates the conference will feature updates on agentic development and monetization, multi-Hub adoption and growth rates, and margin targets for the marketing software company.

The firm acknowledged that changing behaviors in search have recently affected market sentiment toward HubSpot, but expressed confidence in the company’s track record of product development and evolution.

Stifel noted that HubSpot is currently trading at a discount to its peer group on a growth-adjusted basis and views the INBOUND conference as an opportunity to potentially shift investor sentiment more positively.

In other recent news, HubSpot Inc reported $761 million in total revenue for the quarter, marking an 18% year-over-year growth in constant currency, surpassing expectations by $22 million. This strong performance led the company to raise its full-year guidance, reflecting confidence in its business outlook. Despite these positive results, several analyst firms have adjusted their price targets for HubSpot, citing various concerns. TD Cowen lowered its price target to $600, maintaining a Hold rating, due to the impact of AI search on the company’s outlook. Macquarie reduced its target to $660, attributing the change to macroeconomic uncertainties, while still rating the stock as Outperform. Stifel, noting healthy customer additions and revenue retention, adjusted its target to $650 but kept a Buy rating. KeyBanc set a new target of $775, mentioning market conditions as a factor, and BMO Capital revised its target to $600, acknowledging solid quarterly results despite challenges in the software sector. These developments highlight a mixed sentiment among analysts, reflecting both confidence in HubSpot’s current performance and caution regarding future prospects.

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