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On Friday, Benchmark analysts maintained a Hold rating for Instacart shares (NASDAQ:CART), currently trading at $45.12, after evaluating the company’s first quarter performance and second quarter outlook. According to InvestingPro data, the company maintains impressive gross profit margins of 75.25% and demonstrates strong financial health with an overall score of 3.18/5. Instacart reported a 7.4% quarter-over-quarter increase in orders, which was partly attributed to the addition of restaurant deliveries and a higher number of smaller basket orders. This rise comes following Instacart’s move to reduce the order minimum for free delivery to Instacart+ users from $35 to $10 in late November. The company’s strategic initiatives appear to be paying off, with InvestingPro data showing revenue growth of 11.05% in the last twelve months and strong profitability metrics, including a return on equity of 13%.
The company experienced a 1.7% quarter-over-quarter decrease in average order value (AOV) in the first quarter, contrasting with a 1.5% increase in the same quarter the previous year. Analysts at Benchmark anticipate a continued decline in AOV, projecting a nearly 1% drop in the second quarter and more moderate sequential declines throughout the end of the year.
The trend of increasing order numbers, despite a downward trend in AOV, is expected to shift focus from the impact of $10 minimum orders to the potential decrease in momentum for restaurant orders in the second half of 2025. Given that the restaurant category was launched in June of the previous year, the fourth quarter is expected to present a more challenging comparison than the third quarter.
Benchmark analysts will be closely monitoring these dynamics, particularly as Instacart approaches the latter half of the year, which could present tougher comparisons due to the initial surge in restaurant deliveries after its launch. The company’s strategic initiatives aimed at affordability have shown to stimulate order growth, yet have also led to a decrease in the value of each transaction. Despite these challenges, InvestingPro analysis reveals the company maintains a solid financial position with more cash than debt and a current ratio of 3.38, suggesting strong operational efficiency. Subscribers can access 8 additional ProTips and comprehensive financial metrics in the Pro Research Report.
In other recent news, Instacart reported its financial results for the first quarter of 2025, significantly surpassing market expectations. The company posted an earnings per share (EPS) of $0.37, compared to the forecasted $0.14, with revenue reaching $897 million against an expected $838.5 million. Following these results, analyst firms have adjusted their outlooks on Instacart. Cantor Fitzgerald raised the price target for Instacart shares to $54 while maintaining an Overweight rating, citing strong order growth and resilience in macroeconomic conditions. Needham reiterated its Buy rating and $56 price target, highlighting Instacart’s robust Gross Order Volume (GOV) trends and advertising revenue growth. Goldman Sachs also increased its price target to $60, maintaining a Buy rating and noting the company’s strong Q1 performance and strategic platform enhancements.
Instacart’s Q1 earnings were bolstered by a 14% year-over-year increase in orders, driven by restaurant partnerships and reduced minimum spend for subscribers. Advertising revenue saw a 14% increase, marking a significant margin of growth. Despite some concerns about the broader economic environment, analysts like those from Needham believe Instacart’s strong GOV trends could provide a buffer against potential economic headwinds. Furthermore, the company’s strategic initiatives, such as its partnership with Uber (NYSE:UBER) and the acquisition of Windshop, are seen as positive steps in enhancing its market position.
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