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JD Sports price target lowered to GBP0.90 from GBP0.92 at JPMorgan

Published 03/09/2025, 06:56
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Investing.com - JPMorgan has lowered its price target on JD Sports (LON:JD) stock to GBP0.90 from GBP0.92 while maintaining a Neutral rating on the shares.

The firm cited execution risks as JD Sports works to improve operating efficiency and profit margins following a period of M&A-led expansion.

JPMorgan expressed concern about U.S. tariff developments adding "significant risk" to consumer demand in the United States, which represents JD Sports’ largest market, with particular pressure expected on mid to low income consumers.

Despite these challenges, JPMorgan noted that JD Sports should benefit from a strong pipeline of new products from Nike, Adidas, On and other brands, with an additional tailwind from the World Cup.

The firm indicated that while JD Sports’ valuations "are not demanding," it prefers to remain "on the sidelines" until gaining better visibility into the company’s top-line and bottom-line growth drivers.

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