NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
Turnaround Tactics | Nike's strategic initiatives to address inventory challenges, revitalize core franchises, and drive innovation under new CEO Elliott Hill's leadership |
Financial Headwinds | Explore Nike's revenue decline and margin pressures, with projections indicating a gradual recovery and potential return to growth by fiscal year 2026 |
Competitive Landscape | Delve into Nike's efforts to reclaim market share from rivals like Adidas and emerging brands, focusing on innovation and marketing to maintain leadership |
Analyst Outlook | Discover varied analyst perspectives, with price targets ranging from $64 to $115, reflecting uncertainty around Nike's turnaround timeline and future prospects |
Metrics to compare | NKE | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipNKEPeersSector | |
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P/E Ratio | 34.6x | 16.3x | 11.1x | |
PEG Ratio | −0.81 | 0.11 | 0.02 | |
Price/Book | 8.4x | 1.4x | 1.4x | |
Price / LTM Sales | 2.4x | 1.3x | 0.9x | |
Upside (Analyst Target) | −1.5% | −2.3% | 19.3% | |
Fair Value Upside | Unlock | 17.8% | 8.8% | Unlock |