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Investing.com - Jefferies initiated coverage on Wickes Group plc (LON:WIX) with a Buy rating and a price target of GBP2.75 on Friday.
The research firm highlighted Wickes’ value-led model, majority own-brand portfolio, and superior service as providing a competitive edge in the fragmented UK home improvement market.
Jefferies forecasts approximately 20% PBT CAGR medium-term for Wickes, citing strong strategic execution and supportive market dynamics.
The firm noted that Wickes’ everyday low pricing strategy, supported by daily competitor benchmarking, positions it as one of the most cost-effective options in the market, with a curated product range and strong own-brand offering delivering quality and affordability.
Jefferies also pointed to Wickes’ industry-leading services such as 15-minute Click & Collect and next-day delivery, along with its integrated Design & Installation model that offers an end-to-end customer experience with an in-house installer network.
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