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On Tuesday, Jefferies analysts lowered the price target for comScore stock (NASDAQ: NASDAQ:SCOR) to $5.00 from $6.25, while maintaining a Hold rating. The stock, currently trading at $4.86, has declined nearly 64% over the past year. The decision reflects adjustments made to their financial model to align with the company’s second-quarter and full-year 2025 guidance.
The analysts noted a revised macroeconomic outlook for the first half of 2025, leading to decreased revenue and earnings projections for comScore. They reduced their revenue estimate by $6 million to $361 million and adjusted the earnings per share estimate down by $0.15 to $4.00. While the company isn’t currently profitable, InvestingPro data shows analysts expect profitability to return this year.
Despite the lower price target, Jefferies maintained its Hold rating on comScore stock. The firm is awaiting indicators of a sustainable growth inflection that extends beyond low-single-digit growth.
The revision comes as comScore continues to navigate a challenging economic environment, impacting its financial forecasts for the year. Jefferies’ updated analysis mirrors the broader market sentiment, reflecting caution amid uncertain economic conditions.
The stock market responded to the revised price target and guidance, with investors closely monitoring comScore’s performance and future growth prospects in the evolving market landscape.
In other recent news, Comscore Inc. reported its financial results for the first quarter of 2025, revealing a 1.3% decline in total revenue year-over-year, amounting to $85.7 million. Despite the overall revenue dip, the company experienced substantial growth in its cross-platform and movies business segments, with cross-platform revenue increasing by 20.5% and movies business revenue rising by 2.6%. Comscore maintained its full-year revenue guidance at the low end of the $360-$370 million range. The company anticipates flat revenue growth for the second quarter of 2025 compared to the same period in 2024, with an expected increase in the latter half of the year. Adjusted EBITDA for the first quarter was $7.4 million, up 2.8% from the previous year, resulting in a margin of 8.6%. The macroeconomic environment remains uncertain, impacting digital ad spending, which poses a challenge for the company. However, Comscore continues to focus on innovation and partnerships to strengthen its competitive position.
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