Lifetime Brands stock rating cut to Neutral at DA Davidson

Published 03/02/2025, 13:10
Lifetime Brands stock rating cut to Neutral at DA Davidson

On Monday, DA Davidson made a significant adjustment to Lifetime Brands ’ (NASDAQ:LCUT) stock rating, downgrading it from Buy to Neutral. The firm also revised the price target to $6.75, a decrease from the previous $11.50. DA Davidson’s decision follows a series of concerns affecting the company, including its vulnerability to new tariffs and ongoing challenges in the European market. According to InvestingPro data, despite recent challenges, the stock has shown resilience with an 8.21% return over the past week, and the company maintains a strong liquidity position with a current ratio of 2.36.

Lifetime Brands has seen a 19% rebound from its recent low, but DA Davidson analysts have lowered their expectations. The downgrade is attributed to several key factors: the impact of newly imposed tariffs, lack of progress in enhancing European profitability, a continued pattern of declining top-line revenue, and unrealistic sales guidance for the fourth quarter of 2024. Additionally, the company’s high leverage and the anticipated $6 million expenditure on a new distribution center in 2025 have raised concerns. InvestingPro analysis reveals that despite these challenges, the company has maintained dividend payments for 15 consecutive years, demonstrating long-term financial commitment to shareholders.

The analyst’s statement highlighted the unrealistic nature of the company’s sales guidance for the last quarter of 2024, which projected a 4%-14% year-over-year increase. This outlook is contradicted by weak point-of-sale trends, suggesting that such growth is unlikely. The analyst also noted that annual sales have not surpassed pre-COVID levels since 2022. Current revenue stands at $670.89M for the last twelve months, with a -2.85% growth rate, as reported by InvestingPro, which offers comprehensive financial analysis and additional insights through its Pro Research Report.

In response to these issues, DA Davidson has reduced its target multiple for Lifetime Brands from 7x to 6x. This adjustment is based on a revised 2026 EBITDA estimate of $57 million, down from the earlier forecast of $64 million.

Lifetime Brands, facing a combination of financial pressures and market challenges, will need to navigate these headwinds as it moves forward into the next fiscal year. With the new price target set by DA Davidson, investors will be keeping a close watch on the company’s performance and strategic responses to these developments.

In other recent news, Lifetime Brands has been in the spotlight due to a series of financial adjustments and strategic moves. The company’s third-quarter earnings report showed a decrease in net sales, falling to $183.8 million from $191.7 million in the same quarter of the previous year. Despite this, Lifetime Brands reported a growth in e-commerce sales, which rose to $34.4 million, and international sales, which increased by 10.9%.

The company has also adjusted its full-year sales forecast to range between $680 million and $700 million. In response to these developments, DA Davidson and Canaccord Genuity adjusted their price targets for the company, with DA Davidson revising it from $14.00 to $11.50 and Canaccord Genuity reducing it from $9.00 to $7.00. Both firms, however, maintained a Buy rating for the stock.

Lifetime Brands is also actively seeking mergers and acquisitions to expand its international presence. These recent developments highlight the company’s ongoing efforts to navigate market challenges and capitalize on growth opportunities, despite experiencing sales declines in recent quarters.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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