Lululemon stock price target lowered to $220 by TD Cowen on tariff impact

Published 05/09/2025, 12:12
© Reuters.

Investing.com - TD Cowen has lowered its price target on Lululemon Athletica Inc. (NASDAQ:LULU) to $220 from $298 while maintaining a Buy rating on the athletic apparel retailer’s stock. The stock, currently trading at $206.09, appears undervalued according to InvestingPro analysis, despite falling 41% over the past six months.

The firm’s adjustment comes after discovering that 66% of Lululemon’s U.S. e-commerce orders are fulfilled through Canada, taking advantage of the de minimis loophole that the Trump administration recently eliminated.

TD Cowen notes this percentage is "far higher" than anticipated and provided Lululemon with a significant financial benefit—approximately 250 basis points of "unsustainable annual benefit to gross margin."

The research firm indicates that while Lululemon maintains "ample distribution center and ship from store capacity" in the United States, the company had clear financial incentives to fulfill orders from Canada under the previous rules.

TD Cowen has revised its earnings per share forecast for Lululemon’s fiscal year 2026 downward to $12.79 from its previous estimate of $15.21, representing a year-over-year decline in earnings.

In other recent news, Lululemon Athletica Inc. reported second-quarter earnings per share of $3.10, surpassing analyst expectations of $2.87, with revenue growing 7% year-over-year. However, same-store sales increased by only 1% on a constant currency basis, falling short of the projected 2.4%. Several investment firms have responded to these results by adjusting their outlooks. JPMorgan lowered its price target to $191, citing a weak outlook, while Wells Fargo reduced its target to $160, describing the performance as a "clear negative standout." BTIG also adjusted its price target to $303, attributing the change to U.S. sales weakness. Telsey Advisory Group downgraded Lululemon from Outperform to Market Perform, reducing its price target to $200 due to sales misses and tariff challenges. UBS set its price target at $185, noting the need for Lululemon to revamp its operating model to restore growth. These recent developments reflect analysts’ cautious stance on Lululemon’s future performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.