Mattel stock price target maintained at $30 by DA Davidson despite tariff costs

Published 25/07/2025, 05:34
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Investing.com - DA Davidson has reiterated its Buy rating and $30.00 price target on Mattel Inc . (NASDAQ:MAT) following the company’s recent earnings report. According to InvestingPro data, the stock appears undervalued, trading at $16.89 with a P/E ratio of 10.9x, significantly below its peers.

The toy manufacturer missed revenue expectations but delivered better-than-anticipated profits, according to DA Davidson’s analysis. With a healthy gross profit margin of 51.5% and strong return on equity of 25%, the company maintains solid fundamentals. Mattel now projects $100 million in tariff costs for the second half of 2025, a significant reduction from the $270 million estimated after the first quarter.

The firm noted that Mattel expects to completely offset these incremental costs through existing cost savings initiatives, operational efficiencies, and price increases on a dollar basis, though margins will be impacted. InvestingPro analysis reveals 8 additional key insights about Mattel’s financial health and market position, available exclusively to subscribers.

DA Davidson observed that some sales shifted during the quarter as retailers delayed orders. Despite this timing issue, Mattel has resumed providing financial guidance, indicating improving sales expectations for the second half of 2025.

The company’s profit outlook has been adjusted downward as tariff costs flow through the profit and loss statement, but DA Davidson maintained its positive rating on the stock.

In other recent news, Mattel Inc. reported its second-quarter 2025 earnings, with an adjusted earnings per share (EPS) of $0.19, exceeding the forecasted $0.16. However, the company reported a revenue of $1.02 billion, which fell short of the expected $1.06 billion. BofA Securities responded by lowering its price target for Mattel to $27.00 from $28.00, citing concerns about margins, although it maintained a Buy rating on the stock. UBS also maintained a Buy rating on Mattel with a price target of $29.00, highlighting the company’s issuance of fiscal year guidance as a positive development for the second half of 2025. Despite being the most tariff-exposed company in UBS’s coverage, the firm sees the guidance as a reassuring signal. These recent developments suggest that while Mattel is facing some challenges, analysts remain optimistic about its potential performance.

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