Mercari stock rating cut to Hold at Jefferies, PT raised to ¥2,650

Published 18/03/2025, 12:44
Mercari stock rating cut to Hold at Jefferies, PT raised to ¥2,650

On Tuesday, Mercari , Inc (TYO:4385:JP) (OTC: MRCIF) experienced a change in its stock rating as Jefferies analysts downgraded the company from Buy to Hold. However, the price target was raised from JPY2,400.00 to JPY2,650.00. The adjustment in the stock’s outlook was due to the limited upside potential seen by the analysts, with only an 8% share price increase expected.

The rationale behind the downgrade, as stated by Jefferies, is that the potential for Mercari to reach breakeven in the US market is already reflected in the current stock price. Analysts at Jefferies believe that the market has partially priced in these expectations, leading to the decision to downgrade the rating despite the price target increase.

Mercari, known for its marketplace app, is expanding its business model with the launch of a mobile virtual network operator (MVNO) business and the monetization of Hallo, its communication platform, starting in Q4. Jefferies analysts have pointed out that these new ventures introduce complexities in the company’s operations. They indicate that before becoming optimistic about Mercari’s prospects again, they would prefer to see a solid delivery of second-half earnings.

The analysts’ comments highlight a cautious stance on Mercari’s near-term performance due to the numerous changes the company is undergoing. "With the launch of the MVNO business (mobile) as well as Hallo monetization from Q4, we see too many moving parts for Mercari in H2; for us to become bullish on the company again, we would first like to see clean H2 earnings delivery," stated the analysts from Jefferies.

Investors and market watchers will be closely monitoring Mercari’s future financial reports to assess the impact of the company’s strategic initiatives on its financial health and stock performance. The next earnings report will be particularly significant in determining whether Jefferies’ cautious stance on the stock is warranted.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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