Morgan Stanley cuts Hims & Hers stock rating, raises target to $60

Published 18/02/2025, 07:32
Morgan Stanley cuts Hims & Hers stock rating, raises target to $60

On Tuesday, Morgan Stanley (NYSE:MS) adjusted its stance on Hims & Hers Health, Inc. (NYSE:HIMS), downgrading the stock rating from Overweight to Equalweight while simultaneously raising the price target to $60 from the previous $42. Craig Hettenbach, representing the firm, acknowledged the company as an attractive secular growth story but suggested that there might be more advantageous points of entry for investors in the future.

Hettenbach pointed out several strengths in Hims & Hers' business model, including its differentiated and scalable platform, high gross margin, and potential for operating leverage. The company's executive leadership and board experience, alongside a strong track record of execution, were also noted as positive factors.

Despite these strengths, the analyst expressed caution due to the stock's significant recent outperformance, which has elevated investor expectations in the short term. Additionally, Hettenbach highlighted potential risks associated with uncertainties surrounding the supply of GLP-1, a drug class used for various treatments, which could impact the company's performance.

The price target increase to $60 reflects a recognition of the company's value and growth prospects, despite the near-term risks that prompted the rating downgrade. Morgan Stanley's revised outlook suggests that while Hims & Hers remains a compelling company with solid fundamentals, current market conditions may not be the most favorable for initiating or adding to positions in the stock.

Investors and market observers can refer to Morgan Stanley's previous report titled "A Compounding Machine; Initiate at Overweight" for a more comprehensive analysis of Hims & Hers' business model and the key drivers of its success. The report serves as a detailed resource for understanding the company's strategy and market position.

In other recent news, Hims Hers Health has been making waves with its aggressive marketing strategies and novel business model. The company's Super Bowl ad, which spotlighted its weight loss product, has stirred up both interest and controversy. Despite criticism from the Pharmaceutical (TADAWUL:2070) Research and Manufacturers of America and two US senators, the company remains undeterred, maintaining its commitment to affordable healthcare.

On the analyst front, Craig-Hallum's Alex Furhman has noted a significant uptick in demand for weight loss solutions, with Hims Hers Health's web traffic increasing by 51% year-to-date. Conversely, BofA Securities has expressed concerns about the future of the company's compounded GLP-1 products due to potential restrictions by pharmaceutical manufacturers.

Meanwhile, BTIG has initiated coverage on Hims Hers Health with a Buy rating, citing robust revenue growth and strong demand for the company's offerings. Needham & Company, too, has shown confidence in the company, raising their price target and naming Hims Hers Health as their top pick in the digital health sector for 2025.

These developments signify a period of growth and potential challenges for Hims Hers Health, as it navigates the expanding market for weight loss solutions and grapples with regulatory hurdles.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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