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Investing.com - Morgan Stanley (NYSE:MS) lowered its price target on Six Flags (NYSE:SIX) Entertainment (NYSE:FUN) to $30.00 from $43.00 on Thursday, while maintaining an Overweight rating on the theme park operator’s stock. The stock currently trades at $24.47, with analyst targets ranging from $25 to $60, according to InvestingPro data.
The price target reduction follows Six Flags’ announcement that it has reduced its 2025 EBITDA guidance by 20%, according to the investment bank’s research note.
Morgan Stanley noted that significant weather headwinds contributed to the company’s guidance cut, though it acknowledged challenges in separating temporary factors from cyclical or secular trends affecting the business.
Despite the near-term setback, the investment firm expects Six Flags to see a recovery in 2026 and 2027, citing an attractive 1.5x bull/bear skew in its analysis.
The bank’s research suggests the market reset has underappreciated both the theme park industry’s resilience and the benefits from Six Flags’ recent merger activities.
In other recent news, Six Flags Entertainment reported its second-quarter 2025 earnings, revealing a notable miss on both earnings per share (EPS) and revenue forecasts. The company posted an EPS of $0.99, falling short of the expected $1.03, and reported revenue of $930 million, which did not meet the forecast of $1.03 billion. Following these results, Guggenheim lowered its price target for Six Flags to $43.00 from $48.00, maintaining a Buy rating, citing the revenue shortfall and lower-than-expected adjusted EBITDA of $243 million against a projection of $383 million. Goldman Sachs also adjusted its outlook, reducing its price target to $23.00, while maintaining a Neutral rating due to perceived structural challenges and the company’s recent withdrawal of long-term guidance. Additionally, Jefferies downgraded Six Flags from Buy to Hold, cutting its price target to $25.00 from $41.00, attributing the downgrade to leadership uncertainty following the earnings miss. These developments highlight the challenges Six Flags faces in meeting market expectations and navigating its strategic direction.
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