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On Friday, Morgan Stanley (NYSE:MS) revised its price target for Stellantis NV (STLA:IM) (NYSE:STLA), reducing it to €8.50 from the previous €14.00. Despite this change, the firm maintained its Overweight rating on the automaker’s shares. The adjustment follows a period of significant challenges for the company, including intense competition and trade pressures.
Javier Cerdan of Morgan Stanley noted that Stellantis’ profit margins suffered last year, largely due to the impact of U.S. tariffs and competitive forces, especially from China. These factors contributed to the company’s underperformance relative to the market. However, the analyst pointed out that these issues are now widely recognized by the consensus.
Stellantis, according to Morgan Stanley, could benefit from a shift in market focus if tariffs are eventually reduced. The firm highlighted the automaker’s robust product pipeline and potential for value creation through the consolidation of its brand portfolio. The strategy is anticipated to evolve following the expected appointment of a new CEO.
Cerdan’s comments suggest a belief in Stellantis’ ability to navigate the current challenges. "We think the market will shift focus onto Stellantis if tariffs are eventually reduced," he stated. The analyst also emphasized the company’s readiness to capitalize on its strengths, adding, "Stellantis has a healthy product pipeline ahead, with room to generate value consolidating the brand portfolio, a strategy that may follow the new CEO appointment, hopefully soon."
The Overweight rating indicates Morgan Stanley’s confidence in Stellantis’ prospects, despite the lowered price target reflecting the immediate hurdles the company faces. The automotive industry is known for its cyclical nature and sensitivity to economic factors such as tariffs and competition, which can significantly affect company performance.
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