Morgan Stanley lifts e.l.f. Beauty stock target to $105

Published 29/05/2025, 16:28
Morgan Stanley lifts e.l.f. Beauty stock target to $105

On Thursday, Morgan Stanley (NYSE:MS) analysts adjusted their outlook on e.l.f. Beauty (NYSE:ELF) shares, raising the price target significantly from $70.00 to $105.00, while keeping their rating at Equalweight. With the stock currently trading at $115.14 and a market capitalization of $6.4 billion, this revision follows a series of positive developments for the cosmetics company, including the announcement of the acquisition of the skincare brand Rhode. InvestingPro analysis reveals several key insights about the company’s valuation, with 17 additional ProTips available to subscribers.

The company has also experienced favorable outcomes regarding tariffs and pricing impacts, in addition to a beneficial court ruling. These factors, combined with e.l.f. Beauty’s fourth-quarter results, which surpassed expectations, prompted the updated price target from Morgan Stanley. The company’s impressive 46.27% revenue growth and industry-leading gross profit margin of 71.11% underscore its strong market position.

e.l.f. Beauty’s recent acquisition is poised to expand its market presence in the skincare segment, which has been a rapidly growing category within the beauty industry. The strategic move is expected to complement e.l.f.’s existing product portfolio and leverage its operational capabilities.

The company’s ability to navigate the complex landscape of tariffs and pricing has also been noted as a positive indicator of its management’s adeptness. The favorable court decision, though not detailed in the context, appears to be another contributing factor to the company’s robust outlook.

In their fourth quarter, e.l.f. Beauty reported financial results that slightly exceeded analysts’ forecasts, underscoring the company’s solid performance amidst a challenging economic environment. This has likely reinforced Morgan Stanley’s confidence in maintaining their Equalweight rating while adjusting the price target upwards.

Investors and market watchers will be keeping a close eye on e.l.f. Beauty’s stock performance following these developments. The raised price target reflects a more optimistic view of the company’s potential to grow and deliver value to shareholders. According to InvestingPro, the company maintains a "GREAT" financial health score, though current valuations suggest the stock is trading above its Fair Value. For detailed analysis and comprehensive insights, investors can access the full Pro Research Report, available exclusively to InvestingPro subscribers.

In other recent news, e.l.f. Beauty has reported impressive fourth-quarter earnings, with sales and earnings per share (EPS) surpassing Wall Street expectations. The company’s sales saw a notable increase of 3.6%, exceeding projections, and EPS reached $0.78, outperforming consensus estimates. In a strategic move, e.l.f. Beauty announced the acquisition of the skincare brand Rhode, valued at $1 billion, which is expected to enhance its product portfolio and market position. Analysts from Piper Sandler, Jefferies, Canaccord Genuity, BofA Securities, and Raymond (NSE:RYMD) James have all raised their price targets for e.l.f. Beauty, reflecting confidence in the company’s growth prospects and recent performance.

Piper Sandler increased its price target to $109, while Jefferies set a new target of $115, both citing strong sales and strategic acquisitions. Canaccord Genuity raised its target to $114, highlighting the potential growth from the Rhode acquisition. BofA Securities set a price target of $113, emphasizing the acquisition’s potential to boost margins and expand distribution channels. Raymond James adjusted its price target to $105, noting the company’s international sales growth and market expansion plans.

Despite the positive developments, e.l.f. Beauty has not provided specific financial guidance due to uncertainties surrounding tariff impacts. Analysts remain optimistic about the company’s ability to navigate these challenges, with several firms maintaining strong buy ratings on the stock. The acquisition of Rhode is seen as a strategic move to attract Generation Z consumers and strengthen e.l.f. Beauty’s presence in the prestige skincare market.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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