Noble Capital cuts 1-800-FLOWERS.COM stock rating to Market Perform

Published 09/05/2025, 15:10
Noble Capital cuts 1-800-FLOWERS.COM stock rating to Market Perform

On Friday, Noble Capital downgraded 1-800-FLOWERS.COM (NASDAQ:FLWS) stock from Outperform to Market Perform. The adjustment comes as the company launches its new Celebrations Wave initiative, a strategic move aimed at leveraging new technology and evolving consumer behavior. According to InvestingPro data, the company currently has a market capitalization of $287 million and generates annual revenue of $1.71 billion.

Michael Kupinski of Noble Capital explained that 1-800-FLOWERS.COM is actively using the current disruptive market environment to reshape and refocus its business. As part of this initiative, the company has introduced a new app named Celebrations, designed to enhance the consumer’s gifting experience.

The downgrade to Market Perform reflects concerns over the uncertain fundamental environment and revised expectations for the company’s fiscal 2026 performance. Kupinski noted that 1-800-FLOWERS.COM’s shares are trading at a multiple of 12.5 times Enterprise Value to the firm’s adjusted fiscal full year 2026 EBITDA estimate. This valuation is higher than the industry peer average of 10.5 times. InvestingPro analysis shows the company’s current EV/EBITDA multiple stands at 61.85x, with negative earnings of $2.64 per share over the last twelve months.

The analyst’s comments indicate a cautious outlook, suggesting that the company’s stock price may already reflect the potential benefits of the Celebrations Wave initiative. The new app is expected to play a significant role in guiding consumers through their gifting decisions, which could be pivotal for the company’s future growth.

In light of these developments, investors are now watching to see how 1-800-FLOWERS.COM’s strategic changes will influence its financial performance in the coming years, against the backdrop of an industry that is facing its own set of challenges and opportunities. The stock has declined over 35% in the past six months, though InvestingPro analysis suggests the company is currently undervalued. Subscribers can access the comprehensive Pro Research Report, which provides detailed insights into the company’s financial health, valuation metrics, and growth prospects.

In other recent news, 1-800-Flowers.com announced its third-quarter 2025 financial results, revealing a substantial earnings and revenue shortfall. The company reported an earnings per share (EPS) of -$0.71, missing analyst expectations by $0.45, with revenue at $331.45 million, falling short of the anticipated $364.08 million. Notably, the BloomNet segment showed growth, while other segments experienced declines. The company has withdrawn its previous financial guidance, focusing instead on its "Celebrations Wave" strategy to improve customer engagement and reduce costs. Analysts have expressed concerns over the company’s increased net debt, which rose to $75 million from $9 million a year ago. The firm is implementing cost reductions, aiming to cut approximately $40 million annually. Additionally, 1-800-Flowers.com announced leadership changes with Adolfo Villagomez stepping in as the new CEO to lead the company through its strategic transformation.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.