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Investing.com - Citizens JMP has reiterated its Market Outperform rating and $80.00 price target on Oddity Tech Ltd (NASDAQ:ODD), currently trading at $60.89, as the company appears to be soft launching its new dermatology brand, METHODIQ. According to InvestingPro data, analysts maintain a bullish consensus with price targets ranging from $55 to $90, supported by the company’s impressive 73% gross profit margins.
The research firm observed METHODIQ advertisements appearing on Instagram beginning September 9, according to Meta’s ad library. This timing aligns with Oddity’s previously communicated plans for a soft launch in the third quarter of 2025, ahead of a full launch in the fourth quarter.
While METHODIQ remains in beta testing with limited direct website or app access, Citizens JMP reports that customers can complete purchases through the advertisements. The firm had previously identified METHODIQ as Oddity’s "Brand 3" initiative.
The research firm maintains its 2026 estimates are based on 20% growth for just IL MAKIAGE and Spoiled Child brands, suggesting METHODIQ could provide additional upside to forecasts as it becomes fully operational.
Citizens JMP cited international expansion supporting Oddity’s existing business growth and early indications of METHODIQ’s development as key factors in maintaining its positive outlook on the company. With revenue growth of 26% in the last twelve months and five analysts recently revising earnings estimates upward, InvestingPro subscribers can access detailed analysis of Oddity’s growth trajectory through comprehensive research reports and real-time financial metrics.
In other recent news, Oddity Tech Ltd reported its earnings for the second quarter of 2025, surpassing expectations with earnings per share of $0.92, compared to the forecasted $0.84. The company also reported revenue of $241 million, slightly above the anticipated $237.78 million. Truist Securities has reiterated its Buy rating on Oddity Tech, maintaining a price target of $78.00, based on strong demand and growth momentum. The firm expressed confidence in Oddity Tech’s ability to sustain its "20/20 algo," which aims for 20% revenue growth and 20% profit margins over the coming years. Furthermore, Truist’s analysis of Card Data indicated that demand trends for the third quarter of 2025 are exceeding consensus revenue estimates. This momentum is observed across Oddity Tech’s brands, IL Makiage and SpoiledChild. These developments highlight the company’s robust performance and market confidence, despite recent stock fluctuations.
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