Peloton stock holds Market Perform amid monetization plans

Published 14/04/2025, 10:12
© Reuters

Monday, Peloton Interactive (NASDAQ:PTON), currently trading at $5.58 and showing a significant 57% return over the past year according to InvestingPro data, maintained its Market Perform rating from Citizens JMP, as analyst Andrew Boone provided insights into the company’s potential strategies for increasing monetization per subscriber. Boone suggested that Peloton may raise its Connected Fitness (CF) subscription pricing by $5 sometime within the year, a move not currently reflected in their model. This pricing strategy comes as the company faces declining revenues, with InvestingPro data showing a 4% year-over-year revenue decline to $2.62 billion in the last twelve months.

The analyst examined Peloton’s marketing partnerships, particularly those involving its 40+ instructors and third-party brands. The analysis aimed to understand how these third parties benefit from Peloton’s brand extension. Boone noted opportunities for Peloton to expand into apparel, food & beverage/nutrition, and beauty sectors. However, he advised that Peloton should be cautious in selecting partners to protect its brand integrity.

Boone acknowledged that while expanding new business lines can be challenging, Peloton’s brand strength and the influence of its instructors are clear advantages. He believes that under new CEO Peter Stern (AS:PBHP), who started on January 1, 2025, Peloton is likely evaluating these potential market opportunities, with nutrition being the most promising sector for brand extension.

Despite recognizing the brand’s potential, Boone remains neutral on Peloton’s stock, citing the need for more clarity on subscriber growth acceleration. He stated that a significant forward-year EBITDA multiple would be required to justify a more positive rating. This aligns with broader market sentiment, as InvestingPro analysis indicates the stock is currently fairly valued, with analyst price targets ranging from $4 to $20. The company’s financial health score remains "FAIR," though analysts don’t expect profitability this year. For deeper insights into Peloton’s valuation and growth prospects, investors can access the comprehensive Pro Research Report, available exclusively on InvestingPro.

In other recent news, Peloton Interactive has announced key leadership appointments with Charles Kirol taking over as Chief Operating Officer and Dion Camp Sanders as Chief Commercial Officer. These changes aim to enhance operational efficiency and market presence. UBS has maintained a Neutral rating on Peloton’s stock, setting a price target of $7.50, while noting potential impacts from new reciprocal tariffs. Meanwhile, JMP Securities continues to rate Peloton as Market Perform, highlighting the company’s exploration of revenue-enhancing strategies. Canaccord Genuity has upgraded Peloton’s stock from Hold to Buy, establishing a price target of $10.00, citing Peloton’s strong membership base and potential for improved financial results. The analysts expect Peloton’s adjusted EBITDA to increase significantly by fiscal year 2025. Additionally, Canaccord projects revenue growth to begin in fiscal year 2026, with subscription growth anticipated in fiscal year 2027. These developments reflect Peloton’s ongoing efforts to revitalize its business model and financial performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.