Piper Sandler maintains neutral stance on Booking Holdings stock

Published 18/06/2025, 15:48
Piper Sandler maintains neutral stance on Booking Holdings stock

Piper Sandler has reiterated its Neutral rating on Booking Holdings (NASDAQ:BKNG) with a price target of $5,077.00, following recent management meetings with company executives. According to InvestingPro data, the company, currently valued at $173.11B, is trading slightly above its Fair Value, with analyst targets ranging from $4,440 to $6,255.

The investment firm’s analyst team met with Booking Holdings’ SVP of Investor Relations and FP&A Grace Lee and Senior Director of IR and FP&A Mike Reilly to discuss various aspects of the company’s operations and strategy.

Key topics covered during these discussions included the macroeconomic environment, artificial intelligence initiatives, growth in Alternative Accommodations, marketing efficiency, and the competitive landscape within the online travel sector.

Piper Sandler noted in its assessment: "Management Meetings: Focused on Cost Control and Topline Growth," indicating the company’s dual emphasis on operational efficiency and revenue expansion.

While maintaining a neutral outlook on the broader online travel space, Piper Sandler acknowledged that Booking Holdings "remains best positioned given endmarket exposure and solid execution" compared to its industry peers.

In other recent news, Booking Holdings has extended its commercial partnership with Etraveli Group for eight more years, aiming to enhance its global flight booking capabilities across 57 countries. Analysts from BTIG have raised their price target for Booking Holdings to $6,250, maintaining a Buy rating due to increased reservation volumes and an expectation to exceed second-quarter guidance. Similarly, JPMorgan analysts have raised their price target to $6,000, highlighting the company’s strong position in the online travel sector and its potential for global market share growth. Tigress Financial Partners also increased their price target to $6,100, citing advancements in artificial intelligence as a key factor in boosting sales growth and operational efficiency. UBS analyst Stephen Ju raised the price target to $5,750, emphasizing Booking Holdings’ diversified global presence and stable demand patterns. UBS also noted a 45% increase in air ticket sales and a 12% rise in room nights for alternative accommodations. Booking Holdings has provided broader financial guidance, expecting mid to high single-digit growth in gross bookings and revenue, with low teens growth for adjusted earnings per share. These developments reflect a positive outlook from various analysts on Booking Holdings’ future performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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