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Investing.com - UBS downgraded Rightmove Plc. (LON:RMV) (OTC:RTMVY) from Buy to Neutral and significantly reduced its price target to GBP5.85 from GBP8.79 following the company’s announcement of its new long-term growth and investment plan.
The property portal unveiled its new strategic direction on November 7, 2025, with artificial intelligence becoming a central focus for the company. Rightmove believes the deployment of AI should enable higher growth levels in the long term.
UBS noted that based on its interpretation, the new plan does not assume any incremental revenues from AI initiatives between 2026 and 2028 outside of the company’s bundled offerings.
The investment plan includes approximately £60 million in investments from 2026 to 2028, with about £20 million of that amount to be capitalized, according to details provided by Rightmove during its presentation.
UBS also highlighted that the newly announced investment plan does not account for potential increases in marketing expenditure, which could potentially occur if AI platforms introduce fees in the future.
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