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Investing.com - BofA Securities raised its price target on Roblox Corp . (NYSE:RBLX) to $133.00 from $103.00 while maintaining a Buy rating on the stock. The gaming giant, now valued at $81 billion, has seen its stock surge nearly 200% over the past year, trading near $120.
The price target increase follows the successful launch of Grow a Garden (GAG) on March 26, 2025, which BofA Securities noted has become the biggest video game launch ever with 21.3 million concurrent users (CCUs), surpassing Fortnite’s launch. According to InvestingPro data, Roblox’s revenue has grown over 30% in the past year, though the company remains unprofitable.
Since GAG’s release, Roblox stock has approximately doubled in value, according to the BofA Securities analyst Omar Dessouky.
The analyst stated that GAG’s success demonstrates that the Roblox platform can generate multiple hits and produce industry-leading KPIs for developers.
BofA Securities also noted that most investors they spoke with have followed Roblox for at least two years, suggesting the recent stock rally was not predominantly driven by speculative newcomers.
In other recent news, Roblox Corporation has been the focus of several analyst updates and company announcements. Piper Sandler raised its price target for Roblox to $138, citing strong usage trends, particularly with the popular game "Grow a Garden." Similarly, Canaccord Genuity increased its price target to $125, highlighting record-breaking user engagement metrics, including over 21 million concurrent players for the same game. BMO Capital also adjusted its price target upward to $135, following an in-depth analysis of "Grow a Garden," which has been setting new concurrent user records.
Benchmark maintained its Buy rating and $77 price target ahead of Roblox’s upcoming second-quarter earnings report, scheduled for July 31. In addition to these financial updates, Roblox unveiled new safety tools aimed at teenagers, introducing features like "Trusted Connections," which requires age verification. These developments reflect Roblox’s ongoing efforts to enhance user experience and safety on its platform.
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