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Investing.com - Citizens JMP has reiterated its Market Outperform rating and $95.00 price target on Roku Inc. (NASDAQ:ROKU), as the stock trades near $88, showing strong momentum with a 40% gain over the past year. According to InvestingPro analysis, the stock’s RSI indicates overbought conditions, suggesting potential near-term volatility.
The firm highlighted Roku’s significant market penetration, noting that the streaming platform has reached over 50% of U.S. broadband households, while its TV operating system continues to be the top-selling TV OS in the United States.
Citizens JMP views Roku’s streaming platform as a "highly differentiated asset" and believes the company is in early stages of improving its platform monetization capabilities.
The research firm identified multiple potential catalysts that could drive future results, including third-party demand partnerships such as its recent collaboration with Amazon (NASDAQ:AMZN), Home Screen features, The Roku Channel, and Roku-billed subscriptions.
Citizens JMP analyst Matthew Condon recommended shares based on Roku’s scale, monetization catalysts, and continued commitment to margin expansion going forward.
In other recent news, Roku has announced a significant partnership with Amazon that is expected to enhance its connected TV advertising capabilities. This collaboration will integrate Amazon’s demand-side platform with Roku’s connected TV inventory, allowing advertisers to access first-party data from Roku. Analysts from multiple firms, including Citi, Benchmark, Guggenheim, Citizens JMP, and Loop Capital, have weighed in on the potential impact of this partnership. Citi raised its price target for Roku to $84 while maintaining a Neutral rating, citing the partnership’s potential to improve advertising capabilities. Benchmark reiterated its buy rating with a $130 price target, highlighting future possibilities for collaboration. Guggenheim also reiterated a buy rating with a $100 price target, emphasizing the partnership’s role in driving growth in Roku’s monetization efforts. Citizens JMP maintained a Market Outperform rating with a $95 price target, noting the partnership’s alignment with Roku’s strategy to enhance audience monetization. Loop Capital upgraded Roku from Hold to Buy, raising its price target to $100, anticipating that the partnership will strengthen Roku’s position in the TV operating system market. The financial benefits of this partnership are expected to begin impacting Roku’s results in 2026.
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