Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The company also sells streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories, as well as offers digital advertising services. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
Streaming Dominance | Roku maintains its position as the leading TV OS in the U.S., reaching over 50% of broadband households and driving significant viewership growth for The Roku Channel |
Ad-Driven Growth | Explore Roku's innovative monetization strategies, including programmatic advertising and partnerships, driving platform revenue and enhancing advertiser reach |
Global Expansion | Delve into Roku's international growth initiatives, replicating U.S. success in markets like Mexico and navigating unique challenges in new territories |
Market Valuation | Analyst price targets range from $65 to $115, reflecting varied perspectives on Roku's growth potential amid increasing competition and economic uncertainties |
Metrics to compare | ROKU | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipROKUPeersSector | |
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P/E Ratio | −220.4x | −2.2x | 7.0x | |
PEG Ratio | −2.51 | 0.05 | 0.01 | |
Price/Book | 5.2x | 0.8x | 1.8x | |
Price / LTM Sales | 3.1x | 1.3x | 1.5x | |
Upside (Analyst Target) | 16.8% | 46.5% | 25.1% | |
Fair Value Upside | Unlock | 19.0% | 13.6% | Unlock |